POI Pulse May 9, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Source: (International Supermarket News 5-6-16)”L’Oréal Paris continues to impress: bettering itself and raising its game the whole time. It is performing well in three key respects: it is investing in trends and technology; it is innovating digitally; and it continues to inspire trust. Learn more
Source: (Ad Age May 6, 2016)The brand has sought approval for new labels that replace the Budweiser name with “America,” according to a filing with the Alcohol and Tobacco Tax and Trade Bureau. The labels don’t stop there. Learn more
The POI European Summit – Host Hotel is Sold Out!
Source: (POI 10-11, May 2016)
View the preliminary agenda for POI Brussels. Building on the success of the inaugural POI European Summit in Geneva, CH leading global companies will learn from Danone, Coca-Cola, Nielsen, Diageo, Heineken, dunnhumby, McKinsey, Premier Foods, EY, Accenture, and more
Register for The POI European Summit, as the Host hotel is nearly sold out…Teams taking advantage of early registration include:
Mondelez, Kellogg, Danone, Bacardi, DE Master Blenders, KP Snacks, LEGO, Nomad Foods, Unilever, Lactalis, AB InBev, Procter & Gamble, Arla Foods, SCA, Heineken, Nestle, General Mills, Mars, Ferrero, Edgewell, PepsiCo, MillerCoors, Edgewell, MolsonCoors, L’Oreal, Diageo, Premier Foods, United Biscuits, FrieslandCampina, Barilla, Onem Gida, Orangina Schweppes, Mission Foods, Hormel, Westmill, Vrumona, Delta Cafes, Ricola AG, Pernod-Riccard, Japan Tobacco, and many others. For your invitation, reach us today at email@example.com register now!
Source: (Marketing Week, 6, May, 2016)As part of its ‘Price Crunch’ strategy, David Potts, CEO said Morrisons would continue to cut prices in 2016, describing last week’s cuts as only the “second round” of activity. Potts also gave an update on Morrisons’ deal with Amazon, revealing that it had sent 800 ambient grocery lines to the online retailer and suggesting that Amazon would start its pantry delivery orders “imminently”. Learn more
Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)
During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and inance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today
Kraft Heinz ‘big bets’ Gaining Traction in U.S.
Source: (Food Biz News May 5, 2016)
View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members.
Source: (Fortune May 6, 2016)
New Belgium Brewing Co.[/two_third]
and the entire POI Team
FINANCIAL ANALYST, PRICING
The primary goal of the US pricing team is to develop and analyze strategies to maximize revenue, profit, and maintain a healthy pricing architecture. The Trade Pricing Analyst will be responsible for assisting in development and review of pre and post promotional analytics (ROI), trade promotion funding, pricing architecture, and in market trade activity performance reviews. Learn more