POI Pulse November 10, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Walmart’s McMillan Discusses Initiatives – Access Trading Partners Must Adapt with Promotion Optimization – POI Report This POI and Gartner study presents trading partners with a grasp of where they stand in relation to their peers, and what capabilities are needed including advanced analytics and skills to succeed in a rapidly transforming retail environment. Key survey findings demonstrate how trading partners are executing with collaborative promotion optimization. Access the report here and learn more Sprouts Long-Term Approach to Pricing Sprouts has 20 price zones, “so when we’re reinvesting in the business, we are typically focused on trying to drive sales within certain categories based on what’s happening in that marketplace, looking primarily at the conventionals and [staying] well below other specialty retailers. Learn more Why the Humble Coupon Isn’t Going Away “Paper coupons and circulars are still more popular with many supermarket shoppers, simply because these methods are a long-established way of doing business, which will take time to replace with digital marketing,” says Brian Numainville, principal at Retail Feedback. Customers prefer print-even frugal millennials, according to research by marketing services company Valassis. Learn more Candidates Gain Collaboration Skills w/ POI SJU Source: (POI CCM at SJU December 3-4, 2014) Learn from the most experienced Collaborative Marketing faculty in the industry. If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today! Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today! Costco sales up 7% in October The company said sales trends were strong in the Midwest, Southeast and, for the first time in more than two years, the Notheast, while South Korea, Taiwan and Canada were international standouts. John Heinbockel, managing director for Guggenheim Securities said the 6% comp gain in the U.S. came on the strength of fresh foods — due primarily to inflation – along with a pickup in hardlines. Learn more 11 Ways to Become a Leader of Digital Tech Not every IT employee can develop into a leader of technology transformation, but you’re more likely to get to that level if you know which steps to take. The book Leading Digital: Turning Technology into Business Transformation (Harvard Business Review Press/available now) offers a wide range of strategies and actions that professionals can pursue to become a digital authority. Learn more Energy Drinks Grow Up While seniors may not become energy drink consumers any time soon, that has not stopped the category from growing up to some extent. One example is Starbucks’ line of Refreshers products. Learn more Deals, Millennial Disinterest = Weak Sales The Consumer Value Study of Consumables, conducted and sponsored by TABS Group in conjunction with the Promotion Optimization Institute, showed that total purchases of consumable items are flat when compared with a year ago. The study revealed that shoppers increased their search for deals across multiple retailers, but a lack of quality deals in the consumables category led to poor sales. Learn more |
POI Perspective The strength of POI’s growing community was demonstrated this time last week in Dallas, TX at the POI Fall Summit. Leading Retailers, Manufacturers, Academia, and Solutions Providers learned and networked around the latest TPM-TPO-Collaborative Marketing practices via 19 sessions over two days. I’m pleased and proud of the engagement, and thankful for the dedication from our speakers who delivered these sessions with passion, detail, and excellence. Most every Retailer/Manufacturer attendee agrees…”I really enjoyed meeting you and POI CPG/Retailer attendees at the POI conference. You have built a very good, and informative platform with this convention. I’m very glad I had opportunity to attend, and learned a ton!””Mike…what a great conference! Our valued partners that attended got so much out of the POI Summit. Thanks again for all you do for the retail community.””I appreciate the opportunity to be a member, and proud to lead at the POI Summit. Congratulations again on a successful conference – looking forward to the next one in Chicago!””Thanks again for all your hard work putting together such an informative and valuable conference. See you in April””I really enjoyed the conference in Dallas. I found all the sessions’ relevant ant interesting. Well done!”Look here for the presentations as we make them available within the next week.The industry is changing significantly, and at POI we are leading into that change. There are some of you who remember that a strategy of “focusing on the customer” meant having the cashier smile, and say have a nice day! At POI Focusing on the customer takes on new meaning, where trading partners serve customers in new environments that demand new skills, processes, and technologies. This focus now includes developing and delivering relevant offers, accessing and serving customers on their terms, rewarding them in a meaningful way, and providing them with the opportunity to experience our brands and banners in the store, online, and just about anywhere. We are building the next exceptional POI Summit to meet trading partners’ needs with skills, and strategies to execute at the rate of change! Please reserve your place early, and register now to join us in Chicago, April 12-14, 2015. Your next chance to advance is December 3-4.2015 at Saint Joseph’s University for The Certified Collaborative Marketer Orientation. Then the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!”
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Adesso Solutions Client Effectiveness Manager Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager Channel Marketing Manager The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT. To learn more, please contact: Amanda Bednar |
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Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/