Whether this was your first experience at a POI Summit or we’ve had the privilege of previously hosting you, we sincerely thank those of you and your companies for choosing the Promotion Optimization Institute as the organization, resource, and live venue (around the globe) for learning and advancing with best practices, and identifying next steps for you, and your team’s success in this continuously evolving retail environment.
As we celebrate our 10th anniversary with over 250 of POI Members, CCM Candidates, Sponsors, and Associates in Dallas, one of our proudest achievements is building a growing community of the best and brightest professionals that enables the success of teams and trading partners by creating new models, adapting to new shopper and consumer demands, and fostering an environment that promotes profitable growth for everyone that comes to POI Summits, Webinars, and regional gatherings around the world. We did take some time at this POI Summit in Dallas to review the latest POI Research, Discovery, and Plans, while also celebrating the people who joined us in accomplishing everything since our founding in 2008, including:
November 2008 – POI Founded at the Beginning of the Great Recession
June 2010 – POI Charting Your Course to Trade Promotion Optimization Research
March Nov. 2011 – POI Inaugural Spring and Fall North American Summits
June 2013 – POI Graduates Frist Certified Collaborative Marketers
May 2015 – POI Inaugural European Summit, Geneva
March 2016 – POI Retail Execution Vendor Panorama
September 2016 – POI TPx Vendor Panorama, and Inaugural RE Summit
April 2018 – Launch of POI eCommerce Business Leadership Council
June 2018 – Welcome Pam Brown, Chief Commercial Officer, POI!
November 2018 – We are here in Dallas to take the next steps together!!
POI has never been an organization that has rested on its laurels. We are comfortable taking on bold challenges with great people. Certainly we faced adversity along the way to these achievements, yet each new success shared with us by our members and constituents fuels our drive to innovate, continuously improve, and grow.
We received sensational feedback from attendees regarding the first ever lightning talk sessions at the POI Fall Annual Summit in Dallas. Look for more iterations of this fresh thinking at POI Summits.
Allison Wiley, Spectrum Brands – “While the tactical/conceptual presentations were great learning, I got the most out of case studies and stories. More of those examples would be great!”
Lawrence Joiner, Rich Products – “Great conference – we continue to receive value with all we do at POI”
Joel Handler, Energizer – “Great networking, great new ideas. Look forward to coming back again.”
Rob May, Edgewell – “Best summit yet. Great content, high energy, collaborative and educational. I will be sending others to future POI Summits so they can benefit as much as I have. Good combination of research/ theoretical and experience/practical.”
Michael Marzano, Sysco- “POI summits bring together a unique blend of hands-on practitioners, strategic thought leaders and leading solution providers for engaging discussions, sharing successes and challenges on the collaborative marketing journey. The energy in the room was felt throughout the Summit”
Mike Milanowski, JM Smucker – “The presentations were on trend and focused on achievable insights and realistic change processes. Keep the platform going and we will continue to see value spin out of the sessions.”
Diane Weihe, Tillamook – “Best conference across all measures in 10 years! The networking and 10th Anniversary celebration was exceptional!”
Industry News
Tyson Foods’ Tech Team Taps Emerging Technology Source: (Food Dive November 8, 2018)
At Tyson, no emerging or disruptive technology is off limits – artificial intelligence, blockchain, autonomous robotics and drones are all under consideration. Finding the technologies’ unique application to the food industry is what Wahlquist, director of emerging technology at Tyson Foods, and his team are tasked with. Learn more
Walmart’s AR Based Mobile Barcode Scanner Source: (DSN November 6, 2018)
“When a customer launches the scanner, they get a direct connection between the digital and the physical world that their screen and camera lens creates for them,” said Sears, Sr Engineering Manager, Walmart. “We have a big vision for the future of scanning with augmented reality, and we’re excited to be taking this first step towards many exciting things to come.” Learn more
Scholarship opportunities available!
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University. Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc Learn more, and enroll today!
P & G on Dealing with Conflicting Data Source: (AdAge November 7, 2018)
Individual brands, however, are giving it a shot. Procter & Gamble, for one, says it tries not to show its digital ads to people more than three times a month… For its part, P&G finds success in capping digital ad exposures at three monthly. “You reach more people fewer times, and it works better,” says Pritchard,Chief Brand Officer …That media planning approach helped P&G produce its best quarterly organic sales results in five years last quarter (up 4 percent) on 6 percent lower marketing spending. Learn more
More Webinars available here
Sam’s Club’s AR Store of the Future Source: (DigiDay October 30, 218)
Sam’s Club Now is a way to gather feedback from customers on emerging technologies. Other capabilities Sam’s Club’s Now is piloting at the store are voice-activated way-finding and navigation tools, digital shopping lists that pre-populate based on customers’ shopping behavior and interactive product experiences through augmented reality. Learn more
Starbucks’ Grows Digital Globally Source: (CNN November 7, 2018)
The company has also focused on connecting with more customers through its digital platforms. More than 15 million people are now active US members in its loyalty program. Starbucks says that those members offer helpful feedback on what they want – like really Christmasy holiday cups. Learn more
Be part of the dialogue at POI – In addition to getting a copy, time with the Author, Pam Brown, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering have the opportunity to earn a $500.00 Amex gift certificate! Please take the survey here!
Digitally Native Brands Negotiate Wholesale Partnerships Source: (DigiDay November 5, 2018)
“The idea is that this will be more of a collaborative partnership – we’re sharing a lot of data and customer insights with them because we know what consumers want. We’ve shared our experience around right pricing, product assortment, how to market it, and they can take that information and apply it to how they build brands and more collaboratively,” said Li, VP Native Deodorant” Learn more
Holiday Spending to Top $1 Trillion For the First Time Source: (Candy USA November 7, 2018)
Ecommerce sales this holiday season will increase 16.6 percent to $123.73 billion, taking 12.3 percent of all holiday retail sales for the year, a figure that has been growing steadily. “For retailers, it will be a battle for ecommerce market share,” says eMarketer forecasting analyst Cindy Liu. “We should expect more promotions and perks like free and fast shipping, as retailers compete against Amazon.” C&ST Learn more
Alibaba’s Single’s Day Rings Up Record $30 Billion in Sales Source: (Business Insider, Nov. 12, 2018)
Alibaba‘s Singles’ Day celebration is the biggest shopping day of the year, as the company dominates the Chinese e-commerce market. Shoppers – primarily in China, though the company is increasingly offering Singles’ Day deals in new countries – flock to Alibaba sites including Taobao.com and Tmall.com.
More than one billion delivery orders were placed over the course of the 24 hours, the first time Alibaba’s Singles’ Day sales surpassed the billion-package landmark. Last year, 812 million orders were placed on 11/11. Learn more
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