POI Pulse November 3, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments Wakefern Posts 4% Gain in Changing Times Source: (Supermarket News Oct. 30, 2014)”Year after year, Wakefern continues to grow and adapt to meet the needs of an ever-changing industry and an increasingly demanding customer,” Joe Sheridan, CEO added. “After more than 65 years in this business, we rely on the lessons from past successes while always looking to the future for new and better ways to help our members succeed.” Learn more Kroger Not Concerned about Amazon – Online Source: (Cincy Biz Journal Oct. 29, 2014) “We’re not fixated by it,” Kevin Dougherty, Kroger’s group vice president of digital and Vitacost, said of Kroger’s take on Amazon. “A decade ago, we decided we have to play our game and focus on our strengths. Kroger is also about to launch an online “click-and-collect” service in Cincinnati that allows customers to order online and pick up their groceries at the store. Learn more Kao Brands, Dean Foods, Post Foods, Bimbo Bakeries, Herr Foods, The Wine Group, Beech-Nut, Campari America, Pilgrims, Post Foods, JBSS, Pacific Foods, DPSG, Prestige Brands, Yucutan Foods,, Daisy Brands, Nestle USA, Delhaize America, Borden, Popcorn Indiana, AAFES, Mcilhenney, Farmer John, Pharmavite, LEGO, Hain Celestial Group, Johnsonville Sausage, Nestle Waters, Wells Enterprises, Kraft Foods, Pfizer, Coca-Cola, Alcon, Starbucks, Pinnacle Foods, Stubbs BBQ, Johnson & Johnson, Utz Quality Foods, Kraft, ACH Foods, Pictsweet, Hormel, Clorox, Tyson, Lowes Foods, Unilever, Turkey Hill, 3M, Kellogg’s, PepsiCo, Philips Consumer, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Keurig Green Mountain, Continental Mills, P&G, Ventura Foods, Michael Angelos, Hillshire Brands, Campbell Soup, Kroger, Jarden, Tree Top, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Whole Foods Markets, Bi Lo Holdings, Norseland, Reynolds Consumer Brands, and others.
Starbucks Delivering in More Ways “Starbucks’ Mobile Order and Pay is a totally unique technology,” Mr. Schultz said. “It seamlessly integrates mobile ordering and our proprietary loyalty program with point-of-sale and store operations, enable us to enhance our customer experience, exceed our customers’ expectations of convenience, and extend customer loyalty. Learn more Mars Innovative Merchandising for Impulse Sales Chicago-based Wrigley, owned by Mars, is focusing on better merchandising for impulse sales. For example, to counteract efforts by shoppers to move more quickly through the front end with self-checkout and mobile devices, Wrigley is working on solutions in self-checkout and front end lanes to make gum, mints and confections easier to find and more prominent. Additionally, Wrigley is simplifying the product selection and ensuring that its top-selling brands are offering the right assortment in packaging, sizes and prices that meet consumers’ needs. Learn more Candidates Gain Collaboration Skills w/ POI SJU Learn from the most experienced Collaborative Marketing faculty in the industry. If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today!
Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today! Deals, Millennial Disinterest = Weak Sales The Consumer Value Study of Consumables, conducted and sponsored by TABS Group in conjunction with the Promotion Optimization Institute, showed that total purchases of consumable items are flat when compared with a year ago. The study revealed that shoppers increased their search for deals across multiple retailers, but a lack of quality deals in the consumables category led to poor sales. Learn more |
POI Perspective POI has arrived in Dallas at the Summit!It is my absolute pleasure to welcome attendees to the 4th Annual Promotion Optimization Institute (POI) Fall Summit. As we celebrate our six year anniversary, the theme of this Summit is “Continuous Improvement”, which is at the core of optimization. Presenters, engaged participants, new attendees, and those returning will experience something unique here. At this POI summit, you will have the privilege of meeting and networking with countless individuals who are leading experts at Global Brands and Banners, plus leading solutions.When writing these welcoming remarks, and considering today’s current events, plus the many questions received from you, I found myself relying on my background in Retail and CPG, plus my health system planning experience. As a community, we overcome obstacles together. I continue to be impressed by you, along with the strength of this growing community, which makes up the POI. That growth is demonstrated by the fact that 35% of you are new to the POI Summit experience.POI continues to lead the way, providing superior education and solid training ground for advancing collaborative promotion optimization. It is my great honor and privilege to work with Dr. John L. Stanton at Saint Joseph’s University and the POI Education Advisory Board to bring this event to you. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners.Together with the POI Board, we have again constructed for you the most advanced and relevant program for your professional development, and your company’s benefit. Each consecutive POI Summit includes your requests and our collective vision for collaborative promotion optimization (CPO). Thanks to the many of you who continue to share your needs and opinions with us, enabling POI to continuously improve our service to the industry.
We thank every speaker, board member, and sponsor who is contributing their time, experience, commitment and leadership. I appreciate each of you for your support, continued learning, and choosing to continuously improve at POI.
Your next chance to advance is December 3-4.2015 at Saint Joseph’s University for The Certified Collaborative Marketer Orientation. Then the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” Let’s enjoy Dallas! Have a sensational week!
Michael Kantor |
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Adesso Solutions Client Effectiveness Manager Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager Channel Marketing Manager The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT. To learn more, please contact: Amanda Bednar |
Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/
Webinar
The 2014 Consumer Value Study and How it Affects Your Promotion Optimization Strategy
Date: Wednesday, October 8, 2014
Time: 2:00 pm ET/1:00 pm CT/11:00 am PT
Duration: 60 minutes (including Q&A)
Produced by POI, sponsored by TABS Group and hosted by
Progressive Grocer
In the 2nd Annual Consumer Value Study for Consumables TABS Group looks at how shopping behavior and attitudes have changed vs. last year with respect to consumer’s use of promotional offers. Further we analyze how these promotional search behaviors affect their choices of outlets including Walmart, Target, Walgreen’s, Costco, etc. This research seeks to answer three key questions:
1) Why is the overall CPG market so soft,
2) How much of a role do promotions have in this weakness, and
3) What you can do about it?