Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

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POI Pulse November 6, 2017

 

POI Spring Summit 2018

Save the Date

Diageo: Making Marketing a Better Route to CEO

Source: (Marketing
Week November 6, 2017)

Marketing is at the heart of Diageo’s business. It
dictates the overall strategy for brands such as Smirnoff and determines the best way to grow these brands, as well as communicating to the rest of the company how to do it. Learn more

 

Weis Q3 Sales Rise, But Promos Affect Earnings 

Source: (Grocery HQ, November 3, 2017)

Weis Markets increased third-quarter sales by 15% and comparable-store sales by 1.5%, but earnings tumbled 58.1% behind aggressive pricing and promotional programs that drove the higher sales
volumes. Learn more

 

POI Spring Annual Summit April11-13,
Chicago Collaborative Marketing Success via Next Generation Trade and Revenue
Optimization

“Winning with TPx, Retail Execution, and Advanced
Analytics Capabilities Across Channels”

 For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309


Register for this world-class agenda,

Attendees already registered include: 

Coca-Cola, Brookshire’s, Irving Tissue, Duracell, Southern Glazers, Wells Enterprises, Ahold, Cliff Bar, Palermo’s Pizza, Pacific Foods, Gorton’s, Johnsonville Sausage, Califia Farms, Ventura Foods,
RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Altria, Whirlpool, Dole Foods, Unilever, Bush Bros., Tree Top Foods, Welch’s,Snyder’s-Lance,
Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, Daisy Brand, PepsiCo, California Olive Ranch, Windsor Foods,
Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Galderma, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer,
Borden Dairy,  Hershey’s, Bellisio Foods, Bimbo Bakeries, AAFES, Mondelez, Sysco, Coca-Cola, Nestle, Kimberly Clark, DPSG, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker,
Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra,  Ainsworth Pet Nutrition, Del Monte, Rich Products, and many others.  By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org  

 

POI TPx and RE 2017-2018 Survey – Opportunity
Be part of the dialogue at the upcoming POI Summit in Dallas – Complete the survey for the chance to win one of 3 American Express gift certificates valued at $500.00 each.  In addition to getting a copy, time with the Author, Dale Hagemeyer, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering will have the opportunity to earn one of the 2 gift certificates left…the first one has been given out already! Please take the survey today!

 

Kraft Heinz and the Pace of Change at Retail
Source: (FoodBizNews November 2, 2017)

“It centers on capturing several opportunities we
have to drive better consumption trends, including: leverage data to make our marketing as effective as possible, from marketing mix to quality impressions; executing our strong pipeline of innovation and
renovation; sharpening our category management skills through revenue management and assortment management capabilities; continue to invest in
sales to ensure we have the right product range at the right account in the right geography; as well as ramping up our effort outside traditional channels to capture incremental growth opportunities,
including food service and e-commerce,” said Paulo Luiz Araujo Basilio, zone president for Kraft Heinz’s U.S. business. Learn more 

 

View the Recording – Zero-Based Trade
Optimization
Source: (POI Webinar Series On-Demand)

Attendees learned what a performance-based funding
structure is, and how it ensures manufacturers are investing with winning retailers.  Also, how strategic pricing is a disciplined approach and how to translate list prices into differentiated retail prices by channel / customer.

View the recording of this detailed discussion, with
lessons learned on how to succeed in today’s challenging environment from strategy, through analytical planning, and post event analytics to
drive growth. Learn more, and View the recording! 

 

Smartphone as Security Blanket: Meaning
for Marketers
Source: Knowledge@Wharton Nov. 2, 2017)

“One of the key takeaways of my work is that
consumers seem to have a uniquely emotional relationship with their smartphones over and above its functional value.” 

Learn more

Enrollment for the Next Collaborative Marketing
Certification Class is Open  

Candidates include Nestlé, Windsor Foods, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, Sprout Organic, and others.  Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA. Learn more and enroll today 

 

Kettle Chips Looks Back & Forward –
As It Turns 35
Source: (Forbes November 5, 2017)

At Kettle, ideas are constantly rolling in, as evidenced by the 33 — and counting  — varieties on its website. “I’ll arrive at work on Monday and have a couple of emails from folks saying ‘I Went to a restaurant and tried such and such,'” Laura Merritt,
VP Brand Marketing says. For instance, its Korean Barbecue flavor was inspired by a flavor architect’s visit to a food truck, she says.
Learn more

 POI Perspective
Thank you to the City of Dallas, TX for hosting another exceptional POI Fall Annual Summit! NEW President and

CEO Sarah Alter participated in a panel discussing leadership in the face of adversity at the collaborative marketing conference held by POI
(Promotion Optimization Institute), November 3, 2017 in Dallas.

 

Pictured are panelists Ashley Taylor, chief customer care officer of Acosta; Mike Kantor, founder and CEO of
POI; Sarah Alter, NEW president and CEO; discussion moderator Mike Gorshe, managing director of Accenture; and Lisa Walsh, senior vice
president and general manager of PepsiCo Global Sales at
http://bit.ly/NEWatPOIDallas17  

 

More comments and experiences from #POIDallas17

“Mike and Dale – thanks for the
opportunity to share my passion and insights. Another great conference, and especially enjoyed the NEW panel discussion…very refreshing, and
a great part of the agenda.”

 

“This Summit was extremely helpful to understand challenges, and analytics within the retail community,
especially around marketing and new vehicles to pursue. Very enjoyable, and appreciate that sessions ran on time!”

 

Best Summit experience to date…POI continues to raise the bar! Many more impactful speakers. Engagement,and topics were great.

“Awesome conference – My team and I gained lots of insights, and made connections with several new people!”

 

“Another great POI Summit!  The information, event flow, expo area, lunch, etc. were all conducive to collaboration, and meaningful conversations.  I am returning with pages of notes , and an exceptionally high ROI. Thank you”!

 

“This experience was invaluable for me as a my company sets on a course for transforming the way we re-engineer our trade promotions.  getting to meet people living the same challenges we are,is refreshing, and I learned a lot in a brief amount of time spent at POI.”

 

 

The POI TPx Vendor
Panorama is Published!

Source: (POI, October 30, 2017)

“Consumer goods manufacturers that
are still trying to manage trade promotions on spreadsheets should consider automating the process and adding analytics that will provide more insights through one of the many solution options featured in this
report. Those that are already managing the financial aspects of trade promotion with server-based solutions should look to advanced analytics to be more insightful and predictive about promotional outcomes as a way
of getting better collaboration, retailer buy-in, and mutual benefits. This is a mature space and there are excellent options to fit any budget, geography, of technology delivery preference said Dale Hagemeyer, Partner, POI 

 

POI Members may access the report here

Reach us with any needs, questions, or requests to further engage with POI at:

 

Have a sensational week!  

 

Michael Kantor, CEO and Founder

Promotion Optimization Institute, LLC

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Save the Date!

Sponsors of this week’s issue of POI Pulse


SAP Logo        Spring Mobile

         

       Upclear 2015


EY Logo         Strategy and

    

Exceedra 2016     Sequoya   

 

 

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org 

 

Strategic Revenue Management Manager

Pharmavite

The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place.  Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers.  Establish and develop long-term
relationships with both internal and external customers. Learn more

 

 

Digital Analytics Manager, Europe

The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more

 

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Enroll Now – Next Classes Begin Dec. 13-14, 2017

 

Upcoming Events

Registration is Open! Learn from Ahold US, Kellogg, Snyder’s-Lance, Blue Buffalo, Church & Dwight, plus a pre-conference workshop on Advanced Analytics for Omnichannel Success

 

 

POI European Summit 2018, Budapest,
Hungary, 14-16, May, Save the Date!

 

 

 

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