POI Pulse October 16, 2017

Walmart Moves to High-Tech Innovator
Source: (Forbes October 15, 2017)

Walmart has expanded from a traditional brick-and-mortar store to include online voice shopping, free two-day shipping, frictionless checkout and more. Recently, Walmart filed a patent for facial recognition technology, and the technology goes beyond recognizing frequent shoppers. Learn more

View the Recording – Zero-Based Trade
Optimization
Source: (POI Webinar Series On-Demand)

Attendees learned what a performance-based funding
structure is, and how it ensures manufacturers are investing with winning retailers.  Also, how strategic pricing is a disciplined approach and how to translate list prices into differentiated retail prices by channel / customer.

View the recording of this detailed discussion, with
lessons learned on how to succeed in today’s challenging environment from strategy, through analytical planning, and post event analytics to
drive growth. Learn more, and View the recording! 

The POI TPx Vendor
Panorama 2017
Dale Hagemeyer,
Partner, Promotion Optimization Institute

Reserve your copy today – What is new, what’s improved, how to ensure success today with TPM, TPO, and
Advanced Analytics across platforms…

Market requirements have remained relatively constant over the last 5 years.
However, we note some signs of imminent change, including the following market trends:

–  More solution options exist than ever before. In this report, we have evaluated a total of 22 solutions. We continue to see more “localized” solutions that focus on specific geographies such as Europe or North America. We have not seen any consolidation among
vendors in the last year, which is largely a good things for users of these solutions because of the tendency to force adoption due to
unsetting of technologies or merging of platforms.

–  Deeper analytics, better user experience, and capabilities for optimizing promotions through predictive models are key differentiators that are highly sought after.

–  Post event analysis has often manifested itself as an overlooked afterthought when considering the entire trade promotion cycle. However, we have seen this addressed more and more recently as either something requiring a specialty tool or as having higher weight in the selection process. We have seen a 6 percentage point improvement in this measure based on the most recent survey. We believe this has resulted from a combination of better scrutiny during the selection
process and solution upgrades where better post event analytics are offered. This improvement has occurred despite the persistent headwind of acquiring clean data.

The Promotion Optimization Institute recommends using these ratings to narrow down your options. Geography
is the first place to start. If you operate in a specific set of
geographies, narrow your search based on those and then determine whether you seek TPM, TPO, or both. This will further narrow your
search. 

Additional criteria could be how much of a differentiated product you seek. If this is high, then give more weight to companies with better company vision. Conversely, if you wish to be overly conservative, then place more emphasis on those with
higher company viability. 

Continue to rank and weight the criteria based on what is most important to you. This will help to make the selection process more objective as well as help you deal with the
complexity of having to look at multiple options. Access more POI research here.  Reserve your copy of the 2017 TPx Vendor Panorama by
writing seperately to Mike Kantor at mkantor@p-o-i.org