At the upcoming POI Summit in Dallas, TX, POI will present awards for “Best in Class” TPx and Retail Execution Vendors during a brief Awards presentation!Thank you to all who will be joining us in just 10 short days for making the business case (aided by this world-class agenda) at the POI Fall Annual Summit in Dallas, TX. We look forward to sharing this exceptional learning, and advancement opportunity with you!
Awards Presentation at POI
The POI recently analyzed 11 best-in-class vendors across 15 functional areas (including AI, Data, TPM, TPO, RE, and Advanced Analytics) that are helping retailers and consumer goods executives manage trade promotions effectively. Among the 2019 POI Trade Promotion best-in-class vendors include: Blacksmith, Cornerstone Capabilities, Data Ventures, Exceedra, Kantar, SAP, and Visualfabriq.
The TPx Vendor Panorama builds upon the research of the POI 2019 Retail Execution Vendor Panorama.The two panoramas are companion documents — the Retail Execution Panorama evaluates the in-store component of the promotion cycle, while the TPx Vendor Panorama focuses on headquarters. Both panoramas are designed to help POI members improve their ability to manage trade promotions, enhance trading partner relationships, and drive profitable growth.http://bit.ly/POI_TPxPanorama_2019
Within the functional set described above, we believe there are some significant differentiators that merit mention as a group. We have touched on some of them already, but as we work to strengthen this market by encouraging their adoption, we wish to highlight the following vendors as being “Promotion Optimization Institute Best-in-Class.”
We are pleased to highlight these distinctions to draw attention to how critical these capabilities are; both to CG manufacturers and solution providers. However, we caution users against assuming that “Best-in-Class” is automatically the best fit for them. In a world of good-better-best, “good” may be good enough, but it is always instructive to know what “best” has to offer in order to evaluate how it can create a competitive advantage by improving all aspects of the trade promotion cycle. Read the full 2019 Panorama reports reports here
Although the host hotel is sold out, we still have 9 seats left for the Fall Summit in Dallas, TX, and you can register here.
Reach Joanie Hampton at POI to sign up cor the complimentary Deep-Dive Workshops, as these are included with your registration. Joanie also has 3 full Summit Complimentary Passes left. Reach her today! jhampto@p-o-i.org
View all the sessions, including our pre-conference Advanced Trade and RGM Workshop here. We anticipate seeing you in Dallas! http://bit.ly/POIDallasSummit2019
Have a sensational week!
Reach us with any needs, questions, or requests
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Industry News
Nestlé Enters Growing Personalized Nutrition Market
Source: (Forbes October 2019)
The purchase of Persona also signals the company’s bid to increase direct-to-consumer offerings. Such models represented 8.2% of Nestlé’s 2018 sales, according to its annual report. Online sales in 2018 rose five times faster than the company average to reach 7.4% of Nestlé’s total sales of about $91 billion last year. Learn more
Join us Next Week in Dallas for the POI Fall Annual Summit – November 6-8, 2019
View the Keynotes & Deep Dive ROI Centered Workshop Descriptions and Register Here!
Join your manufacturer and retailer peers including
: Daisy Brand,Grand Food, Premier Pet, Barcel USA, Deoleo, Smithfield Foods, Mars Petcare,
Ocean Spray
, Bush Brothers, Kimberly Clark, Nestle Coffee, Earth Friendly Products, Bel Brands, Clif Bar, Tree Top,Solaris Paper, Clorox, Pharmavite, MOM Brands, Dollar General Stores, Brookshire Grocery, Mill Fleet Farm, Sofina Foods, Keurig, Dr. Pepper ,Walgreens, PepsiCo, Casey’s General Stores, AAFES,
Ajinomoto Foods North America, McKee Foods, Atkins, Coca-Cola, Unilever, Danone, SCJ, Smithfield, Nutritionals, Nestle Skin Health, Musco Family Olive, Phillip Morris Int’l, J & J, JM Smucker, Blue Buffalo, Constellation Brands, P&G, GSK, HEB, Church and Dwight, Campbell Soup, BJ’s, Hormel,Tito’s Homemade, Mondelez, Hershey, ATD, Dole Foods, Del Monte Foods, Frito Lay and more.
POI is donating 25% of the manufacturer and retailer registration proceeds to support the families and victims of the tragic events in El Paso, TX and Dayton, OH
POI Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices
Next meeting at the POI Dallas Summit, Wednesday, November 6th.
Source: (Digital 360 October 21, 2019)
While 85% of Georgia-Pacific’s sales are through its traditional distribution channels, a ratio Shah Shalin (vp of ecommerce and digital strategy at Georgia-Pacific) does not expect to change, most of its distributors lack the technological prowess of Amazon, he said. “Try thinking of Amazon as a technology vendor and see how it works,” he added.Learn more
Coco-Cola CEO on ‘Consumer-Centric’ Innovation
Source: (Mktg Week, October 2019)
Trademark Coca-Cola has grown retail value by 6% for the year to-date through an accelerated pace of innovation and optimizing price and packaging. In order to turn the business around, Coca-Cola CEO James Quincey was quick to point to the importance of marketing. He said: “You need innovation, you need marketing, you need packaging and you need execution.” Learn more
If you missed this live webinar, Access Recording Here
For a deeper dive into this content, join us at the POI Dallas summit for a Complementary Deep Dive workshop, Perfecting Data Management for the Data Driven Organization
Facilitated by: Joris Monchen, Global Consumer Success Director, Visualfabriq Revenue Management B.V.
Armin Kakas, VP, Advanced Analytics, American Tire Distributors
Procter & Gamble Growth – Marketing Reinvestment
Source: (Ad Age October 22, 2019)
Almost every part of P&G saw strong growth, led by 10 percent organic sales growth for beauty… P&G also reported around $214 million of “marketing reinvestment”-primarily media spending-amounting to 1.2 percent of its $17.8 billion in quarterly sales. It’s the second consecutive quarter where P&G’s increased media spending outstripped savings from agency, creative production and overhead costs. Learn more
L’Oréal’s AR Service Improves Shopper Journey
Source: (Media Post October 24, 2019)
“This new service harnesses the power of AI and AR to provide personalized experiences and enhance consumer engagement in digital touchpoints,” stated Robert Beredo, chief digital officer of L’Oréal Canada. “It is key for product and brand discovery and it removes friction from the shopping journey in a seamless, engaging and playful way.” Learn more
The POI State of the Industry – 2019-20 Annual TPx and Retail Execution Bench-marking Survey – Please participate
The Promotion Optimization Institute (POI) is conducting the annual industry survey to help you and your company improve promotion effectiveness and efficiency in retail execution and to understand your business successes and challenges. Additionally, the survey will help us to deliver research, best practices, and POI Summit events that serve your advancement needs.
Please take 15 minutes to complete the confidential survey, which is broken down into two distinct yet related business processes: Trade Promotion Management (TPx– which includes trade promotion management and trade promotion optimization) and Retail Execution.
Here is the “ask:” If you are in a position to provide a solid perspective on your company’s TPx and Retail Execution capabilities, then please complete the survey. If you are a solutions/services provider, please do not take the survey. Please instead, ask your clients to complete the survey via the following link: http://bit.ly/POI_2019_Annual_Survey
Importance of Omnichannel Strategy Amid Amazon
Source: (Winsight October 22, 2019)
According to Nielsen data, key retail players such as Walmart, Kroger and Target have grown their online customer base by at least 90% more than Amazon over the past two years. But because of Amazon’s appeal as a pure-play option and its wide reach, it has 10 times more buyer reach than any of the other merchants. Nielsen also estimates that since 2017, the share of click-and-collect sales grew from 4% to 11% for all CPG e-commerce sales. Learn more
POI 2019 Solutions Landscape – Read Full Report Here
Walmart’s Vudu: Family-Focused Consumer Strategy
Source: (Ad Exchanger October 24, 2019)
The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. “Advertisers want to spend their dollars where they can be the most effective, and we can tell them what happened to their sales. That accounts partially for why you will see a lot of endemic CPG and grocery advertisers who sell product at Walmart” said Scott Blanksteen, Vudu’s VP of product and head of AVOD and TVOD. Learn more
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