Putting a Stake in the Ground for TPM-TPO and Collaborative Marketing Welcome-Putting a Stake in the Ground for TPM-TPO and Collaborative Marketing ‘Me’-marketing: Get Ready for the Promise of Real-Time, Context-Aware Promotions in Consumer Goods Collaborative Cultures and Strategies that Work/a> Collaborate Deliberately: Integrating TPO Results with S&OP and Retail Leading Your Analytics Driven Customer Team Through Change CCM-Social Media for the Collaborative Marketer: What Everyone Should Know The Next Steps- Premier Foods Applies Lessons Learned Toward Achieving TPO Lessons Learned on the TPO Journey, Leading Practices for TPO at Every Stage Driving Business Insights and Results Through DSR-Sourced Analytics Chicken or Egg- Which Comes First: Standardizing the Processes, or Moving to a Standard System Transforming Sales & Operations Planning into a Competitve Advantage From Collaboration to Competitive Advantage: Leveraging a Managed Service Approach to Optimizing Promotions The Consistent Results We’ve Acheived Through Applying Shared Insights Utilizing Available Tools/Data and Course Correct Product Promotional Mix to Improve Profitability What Keeps Retailers Up At Night (and What We Can Do About it) Previous Post:POI Joint Business Planning Summit Enabling Focus on the Customer November 4-6, 2012 Next Post:November 2013 Summit – Perfecting TPM-TPO-Collaborative Promotion Optimization