Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Home » Summit Presentations » April 2015: Collaborative Marketing to Execute at the Rate of Change Summit

April 2015: Collaborative Marketing to Execute at the Rate of Change Summit

May 12-13, 2015

Welcome Welcome
Necessities for Success Today and Tomorrow Necessities for Success Today and Tomorrow
Leveraging Analytics to Facilitate Mutual Growth Leveraging Analytics to Facilitate Mutual Growth
The Supply Chain Changing at Quantum speed, Are you ready? The Supply Chain Changing at Quantum speed, Are you ready?
The Supply Chain Changing at Quantum speed, Are you ready? Steps to Re-engineer a Trade Management Process
Going from zero to 1 Billion in 6 Months  Going from zero to 1 Billion in 6 Months
Capturing the Benefits from your Trade Investment  Capturing the Benefits from your Trade Investment
 Implementing Predictive Analytics to Generate Big Win’s for Trading Partners Implementing Predictive Analytics to Generate Big Win’s for Trading Partners
 Holistic Analytics: Engaging Non-Analytics Team Members to Visualize ROI Holistic Analytics: Engaging Non-Analytics Team Members to Visualize ROI
 Drinking Up Consumer Centric Innovation- How Predictive Analytics Driven Account Management Drives Measured Results Drinking Up Consumer Centric Innovation- How Predictive Analytics Driven Account Management Drives Measured Results
 Day 2 Welcome Day 2 Welcome
 Collaborative Promotion Optimization -When it’s Not About Price Collaborative Promotion Optimization -When it’s Not About Price
 How Mobile-Influenced In-Store Sales are Outgrowing E-Commerce How Mobile-Influenced In-Store Sales are Outgrowing E-Commerce

Continued
 Tackling the Fundamentals of TPM – Effective Fund Structures, PaymentDeduction Efficiency, and Performance Compliance Execution Tackling the Fundamentals of TPM – Effective Fund Structures, PaymentDeduction Efficiency, and Performance Compliance Execution
Continuously Improving to Perform: Prioritizing Industry Drivers in Changing and Challenging Times Continuously Improving to Perform: Prioritizing Industry Drivers in Changing and Challenging Times
 Quantifying and Achieving Shopper Marketing ROI - Case Studies Quantifying and Achieving Shopper Marketing ROI – Case Studies
 Successfully Integrating Advanced Analytics for Trade Promotion Effectiveness Successfully Integrating Advanced Analytics for Trade Promotion Effectiveness
 Closing the Omni-channel Loop via Dynamic, Data Driven Mobile Coupons Closing the Omni-channel Loop via Dynamic, Data Driven Mobile Coupons