Most Meaningful Agenda – POI Spring Annual Summit April 11-13, Chicago – Learn eComm, RGM, (including Amazon) from J&J Kellogg’s, PepsiCo, Mondelez, Del Monte, Wells Enterprises, Tyson, Walgreen’s, Colgate-Palmolive, Church & Dwight. View the agenda For information, contact Mike Kantor at firstname.lastname@example.org or (914) 319-7309
Kraft Heinz to Increase Marketing Spend to Drive ‘Profitable Growth’ Source: Marketing Week 2 16,18)
CEO Bernando Hees said Kraft Heinz plans to increase spend on “working media dollars”.
“We are increasing working media dollars. That will translate into near-term margin pressure, but we have been ramping this up for some time now and we are confident of its scalability and [that it will help us] return to profitable growth,” he said. Learn more
SpartanNash Introduces Digital Coupons to Online Source: (FoodDive Feb 13, 2018)
Digital coupons and online ordering have been around for some time, but only recently have many grocers begun to integrate this service into their operations. Learn more
5 Consumer Goods Trends That Will Shape 2018 Source: (Marketing Insider Feb 15, 2018)
No matter what stage of the ever-evolving journey of transformation consumer goods companies are on, 2018 is the year to commit to having a dynamic “moving to modern” agenda that is focused on the goal of unlocking new sources of value. Learn more
Who Else Will You See at POI in Chicago April 11-13
Attendees already registered include:
Beam Global Spirits, Nestle Purina, Henkel, Barilla, Land O’Lakes, Sargento, Galderma, Tillamook, Schwan’s, Eagle Family Foods, Morton Salt, ACH Foods, ECOS Brands, Keurig-Dr. Pepper, Parmalat, Diageo, Jack Links, Furlani Foods, Fererro, MTD Products, Nestle, Mondelez, Mrs. T’s, Wells Enterprises, Starbucks, Kimberly-Clark, Mars, Barilla, SCJ, VitaminShoppe, Organic Valley, Delicato Vinyards, Del Monte, Daisy Brand, CLIF Bar,Clorox, SCA, Pinnacle Foods, Hershey, Coca-Cola, Brookshire Grocery, Ahold, Pacific Foods, Marzetti, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Whirlpool, Dole Foods, Unilever, Tree Top Foods, Welch’s, Snyder’s-Lance, Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, PepsiCo, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy, Bellisio Foods, Bimbo Bakeries, Sysco, Nestle, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at email@example.com
H-E-B Makes a Data-Driven eCommerce Purchase Source: (Supermarket News Feb 15,18)
With the purchase, H-E-B said it “gains access to best-in-class consumer-facing technology and the on-demand company’s advanced delivery system. H-E-B will also leverage Favor’s data-driven approach to capture valuable insights to deliver the best customer experience possible.” Learn more
Move Aside Amazon Go: Small Grocers Source: (FoodDive Feb 14, 2018)
Grocers who are incorporating technology have customers in mind: the mobile shopping and rapid checkout lane technology can speed customers through their shopping trip – something customers have said they want, yet some grocers indicate a reluctance to push forward. Learn more
Co’s Embracing Analytics, Not a Data-Driven Culture Source: (Harvard Bus Review, Feb 15, 2018)
Perhaps the best news in this survey is that companies continue to believe they are getting value from their big data and AI projects. 73% of respondents said they have already received measurable value from these initiatives. That number is half again higher than in the 2017 survey, which suggests that more value is being achieved as companies grow familiar with the technologies. Learn more
250+ Will Achieve Growth at POI European Summit
Delegates already registered include:
PepsiCo, Diageo, P&G, Delta Cafes, Perfetti Van Melle, Heineken, Essity, Pladis, Mars, Unilever, Coca-Cola, Dr. Oetker, Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more. Register here
Sam’s Club to Offer Free Delivery for Plus Members Source: (Supermarket News Feb 14, 2018)
Sam’s Club. today announced a plan to offer free delivery for its premium Plus members for 95% of the items sold through SamsClub.com, including its Member’s Mark private label offerings, with no minimum order requirements. Learn more
Walmart Seeks Higher Profits Online Source: (Supermarket News Feb 12,18)
Walmart has asked its vendors to supply it with more grocery and general merchandise items with a price tag of at least $10 in an effort to make its online merchandising efforts more profitable and better compete against Amazon.com, according to a report. Learn more
The POI Chicago and Budapest summits are created to help you grow today!
Moderated by: Pam Brown, Director, IT Governance & Project Mgnt Org., Del Monte Foods, Inc.
Panelists: Rich Wyse, Customer Logistics Manager, Del Monte Foods, Inc.
LIsa Malleus, eCommerce Digitial Solutions ITS Leader, Mondelez International
Current market challenges include growing revenue in an environment that’s increasingly fragmented, where insights are the true currency that help retailer partners get closer to their shoppers and consumers. Attendees will learn from this lively panel discussion how advanced analytics are combined with revenue management strategies to bolster top and bottom line results.Armin Kakas, Director Revenue Management, Wells Enterprises, Inc.
Joseph Marseu, Director of Pricing Analytics, Church & Dwight, Co., Inc.
Understanding the Realities when Standardizing Global IT; Including Trade, Data Governance, People, and Processes
Moderated by: Colby Sheridan, Global Director, Sales, and Trade Management Solutions, Consumer Products, SAP
Panelists: Mark Shea, SC Director, Global GTM Solutions, PepsiCo, Inc.
Tommy Thomas, Sr. Manager, Global IT, Colgate Palmolive Company
Moderated by: John Heuer, Fmr VP of Strategic Customer Teams at Kraft-Heinz
Panelists: Scott Johnson, Manager USDF Business Solutions, Land O’ Lakes
Joe Kent, Vice President of Consumer Brands, InnovAsian Cuisine
Mike Downey, Vice President Strategic Planning and Commerializtion, Snyers Lance
Revenue management is transforming the “art of pricing” by placing the consumer and shopper at the heart of advanced analytics. Dissecting category performance, purchase dynamics, consumption occasions and the shopper’s trip missions enables thought provoking analytics to deliver insights that move beyond item and price management. The journey we are on will shape how retailers and manufactures grow together through the next generation.
Moderated by: Ken Dickman, Partner, EY CP&R Advisory
Panelists: Tim Barnes – Director, Revenue Growth Management, J.M. Smucker Company
Mike Milanowski – Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Ray Harrison, Fmr Vice President, Center Store, Brookshire Grocery Company