Amazon is Using Big Data as a Competitive Weapon Source: (Business Insider Feb 23, 2018)
Using artificial intelligence and analytics, Amazon can drill down into consumer purchase history and preferences, and target its offerings accordingly. Learn more
Hain Celestial Betting Big On e-Commerce Source: (FoodBusNews Feb 22, 2018)
To accelerate growth in e-commerce, Hain Celestial is making strategic investments to create new ways for the online shopper to buy its brands and “dramatically” expanding distribution points across key online retailers. Learn more
Most Meaningful Agenda for your growth and success – POI Spring Annual Summit April 11-13, Chicago – Learn eComm, RGM, (including Amazon), Retail Execution from J&J Land O’Lakes, PepsiCo, Mondelez, Barilla, Wells Enterprises, Tyson, Walgreen’s, Colgate-Palmolive, Church & Dwight. View the agenda register now. For information, contact Mike Kantor at email@example.com or (914) 319-7309
Who Else Will You See at POI in Chicago April 11-13
Register for this next world-class agenda,
Attendees already registered include:
Maple Leaf Foods, Proactive, Utz Quality Foods, Kraft-Heinz, P&G, Reynolds, Beam Global Spirits, Nestle Purina, Henkel, Barilla, Land O’Lakes, Sargento, Galderma, Tillamook, Schwan’s, Eagle Family Foods, Morton Salt, ACH Foods, ECOS Brands, Keurig-Dr. Pepper, Parmalat, Diageo, Jack Links, Furlani Foods, Fererro, MTD Products, Nestle, Mondelez, Mrs. T’s, Wells Enterprises, Starbucks, Kimberly-Clark, Mars, Barilla, SCJ, VitaminShoppe, Organic Valley, Delicato Vinyards, Del Monte, Daisy Brand, CLIF Bar,Clorox, SCA, Pinnacle Foods, Hershey, Coca-Cola, Brookshire Grocery, Ahold, Pacific Foods, Marzetti, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Whirlpool, Dole Foods, Unilever, Tree Top Foods, Welch’s, Snyder’s-Lance, Farmer John, General Mills, Pernnod-Ricard, Sargento, PepsiCo, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy, Bellisio Foods, Bimbo Bakeries, Sysco, Nestle, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at firstname.lastname@example.org
Amazon vs. Walmart: Battle For Retail Dominance Source: (Investors Business Daily Feb 23, 2018)
“There’s a real big debate about who will win out between Amazon and Walmart,” said Tim Barrett, a retailing consultant at Euromonitor. “It does seem like Amazon has more momentum but it also seems like it would be easier for Walmart to expand its online business than for Amazon to expand its presence in physical stores.” Learn more
250+ Will Achieve Growth at POI European Summit
Register for this next world-class agenda,
Delegates already registered include:
Finlandis Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Perfetti Van Melle, Heineken, Essity, Pladis, Mars, Unilever, Coca-Cola, Dr. Oetker, Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more. Register here
Tyson: Data & Analytics Drive Productivity Source: (Tyson Foods, February 23, 2018)
“The Tyson Productivity System brings relentless standardization to our operations, bringing the best practices from across our businesses together. Two, we use technology that enables us to have daily management systems giving us the data and the analytics to make changes on the floor right away.” (Justin Whitmore, Chief Sustainability Officer, Tyson Foods). Learn more
General Mills Buying Blue Buffalo Pet Food Source: (Fortune Feb 23, 2018)
General Mills agreed to buy Blue Buffalo Pet Products for about $8 billion, adding the maker of natural dog and cat food to a portfolio that includes Haagen-Dazs ice cream and Cheerios cereal. Learn More
Mondelez’ Future Strategic Framework Source: (Food Business News Feb 21, 2018)
“Our top line is still not where it wants to be,” Dirk Van de Put, C.E.O.of Mondelez explained. “We need to adapt more quickly to the evolving needs of our consumers. We need to grow our Omnichannel presence even faster. And we need to improve our consistency of execution.” Learn more
We at the Promotion Optimization Institute expect to see you at the upcoming POI Summits in Chicago, IL and Budapest,Hungary. If you have taken the opportunity to view the advanced agenda, I’m certain you’ll share our passion that by attending these events are geared to advancing your skills, deepening knowledge with strategy, and execution on trade marketing, revenue management, pricing, retail execution, advanced analytics, and collaboration inclusive of the processes and tools necessary to succeed now, as well as into the future.
In addition to this April’s Deep and Meaningful agenda, Manufacturers and Retailers arriving early on Wednesday can sign up for a POI Pre-conference Workshop for Consumer Goods (7 slots left): Insight Driven Promotion Effectiveness
During this facilitated Share Session we will look at how the trade and consumer promotion landscape is evolving, and intersecting, which insights need to be considered with processes, measurement, and share fresh thinking about what it might look like in 18 months.
This workshop agenda will include:
– Revenue management principles and processes across Sales and Marketing
– Utilizing integrated planning and budgeting practices that enhance go-to-market strategies
-Cross-functional platforms to drive improved insights that optimize the combined investments and results
– Impact of eCommerce on existing trade and revenue management processes
– How best-in-class companies are transforming their talent, tools and training for the future.
Participants in this session will have the opportunity to learn, discuss, and share
Facilitated by: POI + Strategy&
Contact Michael Kantor for more information at email@example.com or as a Manufacturer or Retailer contact Susan McHenry at POI to reserve your place at this session as space is limited at firstname.lastname@example.org
As a manufacturer or retailer, you’ll also have the opportunity to register for the preconference session “Accelerating Digital and Business Transformation in the Consumer Goods Industry” with Kantar Consulting and Microsoft. In a world where demand has shifted and growth can no longer be assumed, technology and intelligence can ‘switch on growth’ for clients, categories and people, by helping consumer goods companies to drive transformational programs.
During this signature event participants will have the opportunity to learn about latest trends in the retail, shopper and technology landscape, understand how digital transformation of your company’s key commercial processes can help you achieve more with less, network with your industry peers and share your experiences. Learn more, and sign up here
Learn Best Practices with these leaders in Consumer Goods and retail…
View the rest of the agenda, and register today!
Have a sensational week!
Michael Kantor, CEO and Founder
Promotion Optimization Institute (POI) email@example.com
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