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POI Pulse September 11, 2017

 

 

POI Retail Execution Summit 2017

View the Final Agenda Now,and Register Today!

email Susan@hrginc.net for discounted hotel reservations at the Hyatt!

Final Agenda for the POI Retail Execution Summit

Source: (POI Morristown, NJ Sept. 27-29, 2017)

 

View the final agenda, and register today to learn and
network with 150+ Retailer and Manufacturer Executives around strategies to get closer to shoppers, while driving sales. Presenters include Coca-Cola, Mondelez, Herr Foods, including AI, Digital Transformation, and a pre-conference workshop on unlocking smarter shelf strategies.  View the agenda

 

Dollar Shave Club Expansion Plans Slow
Source: (Minneapolis Star Sept. 10, 2017)

In a statement, Kees Kruythoff, Unilever North America’s president, said he expects Dollar Shave Club’s success shipping directly to consumers to carry forward as “we work toward accelerating growth and expanding into new categories and regions.”
Learn more

 

 

View the preliminary agenda!  POI Fall Annual Summit

Nov. 1-3, Dallas  POI is Donating 25% of Registration Fees for the Summit to the Relief Efforts in Texas – Let’s Do More Together!

Collaborative Marketing Driven by Advanced Analytics, Back at the Westin Galleria Hotel, Dallas TX.

Make your plans now, as we are building another
world-class agenda,

Attendees already registered include: 

Bush Bros., Tree Top Foods, Welch’s,Snyder’s-Lance, Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, Daisy Brand, PepsiCo, California Olive Ranch, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Galderma, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy,  Hershey’s, Bellisio Foods, Bimbo Bakeries,  AAFES, Mondelez, Sysco, Coca-Cola, Nestle, Kimberly Clark, DPSG,
Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra,  Ainsworth Pet Nutrition, Del Monte, Rich Products,  and many others.  By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org 

 

 

Enrollment for the Next Collaborative Marketing
Certification Class is Open  

Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others.  Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA. Learn more and enroll today 

 

Frozen Innovation Heating Up at Conagra
Source: (Food Bus. News Sept. 6, 2017)

“This is what happens when you take iconic brands and you incorporate modern food attributes,” Mr. Connolly said. “And by the way, we feel good about it because our sell-in has gotten better than expected and the incrementality we’re seeing to the category in the early days is better than we thought it would be. Early days, but we’ll see.” Learn more 
http://bit.ly/CAGArticle 

 

POI has published the only Vendor Panorama for Retail Execution and Monitoring in Consumer Goods. Source: (Promotion Optimization Institute)

Market trends are discussed, and designations for
Best-in-Class vendors in specific areas are in the report. Members may access your copy here.

 

NRF Downgrades 2017 Retail Sales Forecast
Source: (Retail TP Sept. 7, 2017)

Citing revised figures from government sources, the
National Retail Federation (NRF) is now projecting that 2017 retail sales will increase by only 3.2% to 3.8% compared to 2016, less than the 3.7% to 4.2% growth that was forecast back in February. Learn more

 

DPSG: Machine Learning for Contextual
Relevance
Source: (CIO Magazine Sept. 5, 2017)

For years, Dr. Pepper Snapple Group’s sales route staff
grabbed a fat binder filled with customer data, notes on sales and promotions, and hit the road to woo retail clients such as Wal-Mart and Target. Today, instead of a binder, sales staff are armed with iPads that tell them what stores they need to visit, what offers to make
retailers, and other crucial metrics. 

 

“They were glorified order takers,” said Tom Farrah, CIO of Dr. Pepper Snapple Group. “Now they are becoming intelligent sales people equipped with information to help achieve their goal.” Learn more

Kroger Makes Adjustments
Source: (SN Sept. 8, 17)

The space optimization initiative utilizes data from Kroger’s 8451 group that, in many cases, will add space for fresh items to stores, and also review assortments and categories elsewhere. 

“In terms of the products that we offer to the
customer, every single item has to earn its right to be on the shelf and categories have to earn the right to have a certain amount of allocations,” McMullen said. Learn more

http://www.supermarketnews.com/retail-financial/kroger-scraps-long-range-forecast-q2-profits-dip

 

 POI Perspective
POI FOCAL POINT. THE 2nd IN A 6 PART SERIES: 

Multiple TPx Solutions Across Countries and Regions. Our 2017 POI Survey has shown that 58%
of respondents have a single TPx solution. Another 19% have two solutions, 8% have 3 and 11% have more than 4. Thus, 38% have multiple
solutions…

 

Integrating TPx Solutions to Retail Execution.
This has seen a 6 percentage point improvement from last year. The value lies in being able streamline the movement of promotional plans to those who will execute them. This includes making changes to
promotional plans as well as merely pushing them out to the field. Still, 86% of survey respondents say that they have not yet achieved this integration…

  

Moving to Trade Promotion Optimization (TPO).
The key word here is “moving” because it truly is a journey.
There was a time in 2013-2014 that we actually saw movement away from TPO due to complexity and inability to acquire timely, accurate data. This has since reversed and we are seeing modest improvements in TPO
projects…

 

Post Event Analytics. This has seen a 6 percentage point improvement over the last year as companies have deployed additional capabilities or upgraded their overall TPx
solutions. Nevertheless, 60% of respondents have not automated the post event analytics process and even more are not able to evaluate
promotions as deeply and as frequently as they would like. If you are one of those CG companies that is only able to analyze the top 3 promotions at your top 5 customers then you should give some thought to this investment option in 2018…

 

Causal Data Management. Our survey data shows that data quality is still an issue. Only 84% of respondents say
that they have data quality issues. There are various service options available to help with the acquisition, cleansing, harmonization, and
integration of data to better help you manage your promotions. One option we previously identified for so doing can be found here. The
upshot is that causal data is absolutely critical to the promotion cycle – from monitoring to evaluation to optimization of promotions…Report

 

Getting Best Practices.

We often find that technology is deployed on top of sub-optimal processes. This is because the CG companies don’t realize that there is a better way to do things.
They often fail to ask their solution/service provider to provide best practices. However, after POI has written and presented on this topic
for several years, we are now seeing a significant reversal in this trend. Specifically, our survey data shows a whopping 16 percentage point improvement in respondents saying that they received best practices from during deployment. But…

 

In Summary, we have seen positive movement in all of these areas and that they are
solid indicators of where other CG companies are investing today. Get the full details of Focal Point 2 here

POI Gaining Competitive Advantage Summit…

Reach us with any needs, questions, or requests to further engage with POI at:


   Dallas Updated 8-17

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Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org 

Strategic Revenue Management Manager

Pharmavite

The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the portfolio while ensuring competitiveness in the market place.  Helps to develop and execute portfolio pricing and promotional strategy across the portfolio/channels/customers.  Establish and develop long-term relationships with both internal and external customers. Learn more

 

Digital Analytics Manager, Europe

The Digital Commerce team is responsible for driving and influencing every online sale of our brands either directly through accounts such as Amazon, or indirectly with our account teams in Grocery, RTM and On Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by being relevant to today’s digital shoppers in key moments. Learn more

 

POI_AFS Webinar 9-7-17

 

Upcoming Events

 

 

Realizing Benefits from Trade Improvement:
ACH Food’s Transformation Trade Planning Journey

Hosted by Promotion Optimization Institute

This business transformation has touched all areas of people, process and technology. Within the first year of going live, ACH has realized benefits in many areas. Register Complimentary Here

 

 

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