RGM Essentials for Senior Leaders™
What Your Team Will Master:
- Why RGM is the growth agenda now, including the 3-5% gross profit prize
- How the five levers translate to enterprise value and margin resilience
- What a mature RGM operating model requires in people, process, and tools
- The leader’s role in sponsorship, incentives, and cross-functional alignment
- The questions to ask your teams to pressure-test pricing, promo, and trade decisions
Who Should Attend: C-suite executives and senior commercial leaders.
Demystify RGM™
What Your Team Will Master:
- What RGM is, what it is not, and the shared language every function needs
- The five RGM levers explained simply, with real CPG examples
- Why 50-60% of trade promotions lose money and how RGM fixes it
- How data, analytics, and AI power modern RGM decision-making
- Where your organization sits on the RGM maturity curve, and what comes next
Who Should Attend: Teams and individuals new to RGM
RGM Basics for Sales Teams™
What Your Team Will Master:
- Framing RGM as joint value creation with retailers, not a cost-cutting exercise
- Translating RGM into retailer language: margins, turns, transactions, shopper value
- Price ladders, price curves, and willingness-to-pay basics for the sales call
- Promo ROI, trade spend efficiency, and pay-for-performance fundamentals
- Using mix and assortment insights to strengthen the sell story
Who Should Attend: Field sales and account teams
Implementing RGM with Retailers™
What Your Team Will Master:
- Building the retailer-facing RGM narrative and joint business planning approach
- Applying pricing, elasticity, and willingness-to-pay insights in live customer conversations
- Redesigning promotion plans together for mutual sales and profit growth
- Managing mix and trade investment to grow both P&Ls
- Negotiation frameworks and total commercial investment optimization
Who Should Attend: Customer-facing sales and RGM teams
Change Management Fundamentals™
What Your Team Will Master:
- Why RGM transformations stall, and how to de-risk adoption from day one
- Stakeholder mapping, sponsorship, and incentive design for RGM
- Building capability through training paths, certification, and recognition
- Embedding RGM into processes, KPIs, and routines that stick
- Measuring adoption and sustaining momentum after go-live
Who Should Attend: RGM leads and transformation owners
RGM Advocate Badge™
What Your Team Will Master:
- The core RGM vocabulary and lever framework to champion internally
- Connecting RGM to your function’s daily decisions and KPIs
- Telling the RGM value story convincingly to peers and leadership
- Spotting quick-win opportunities across price, promo, mix, and trade
- Your role in the broader RGM certification and capability journey
Who Should Attend: Champions building internal advocacy
What Past Attendees Are Saying
I was very impressed with your Demystify RGM session – highly engaging and I’m truly happy we prioritized coming in a day early to attend. It was good because of a mix of your background and experience matched with communication skills and a mix of presenting, polling, engagement and exercises. Brilliant Mix.
Annemette Engelbrechtsen Product Leader, Manage Trade Activation at Lego
This course [RGM Basics for Sales Teams] was valuable in equipping sales with tools like price elasticity, insights, and promo ROI analysis, which enables smarter conversations that work to begin shifting retailers away from deep discounting and instead toward more strategic, profitable promotions.
Zack Gibson, Director of Grocery Sales – Eastern US, Ajinomoto Foods North America, Inc.