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POI Pulse October 2, 2017

 

Dallas Updated 8-17

30-Days to POI Fall Annual Summit – Register Now!
Source: (POI Summit, November 1-3, 2017)

Join our growing community of dedicated professionals to network, and learn growth strategies to apply today, and tomorrow for immediate ROI.The agenda continues to gain strength, and relevance with
eCommerce, TPx, and Retail Execution lessons from Ahold USA, Blue Buffalo, Church & Dwight, Grupo Lala, Snyder’s-Lance, and more, including a workshop
on Advanced Analytics to Thrive in an Omni-channel World.  View the focused agenda, manufacturers and
retailers register today!

 

Chobani on New Food Incubator Class – The Next Frontiers In Food Source:
(Newkerala, Sept. 29, 2017)

The group is comprised of companies that are disrupting,innovating and inspiring new food categories in the U.S. – from innovative products like plant-based ice cream, a low-sugar, low-calorie beer alternative, a healthier frozen fruit pop, as well as fresh and sustainable takes on foods that have been around for
centuries, like oats, saffron and seafood. Learn more

POI Fall Annual Summit Nov. 1-3, Dallas  POI is Donating 25% of Registration Fees for the Summit to the Relief Efforts in Texas
– Let’s Do More Together!

Collaborative Marketing Driven by Advanced Analytics, Back at Westin Galleria
Hotel, Dallas TX. 

Make your plans now, as we are building another
world-class agenda,

Attendees already registered include: 

Tyson Foods, FLNA, Edgewell, Grupo Lala, Altria,
Whirlpool, Dole Foods, Unilever, Bush Bros., Tree Top Foods, Welch’s,Snyder’s-Lance, Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, Daisy Brand, PepsiCo, California Olive Ranch, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Galderma, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy,  Hershey’s, Bellisio Foods, Bimbo Bakeries,  AAFES, Mondelez, Sysco, Coca-Cola, Nestle, Kimberly Clark, DPSG, Johnson & Johnson,
Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra,  Ainsworth Pet Nutrition, Del Monte, Rich Products,  and many others.  By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org 

 

Keith Weed: The ‘5Cs’ to Connect w Consumers
Source: (Marketing Week Sept. 25, 2017)

Unilever CMO says the core principles of marketing hold true irrespective of platforms, online or offline. Consumers are still the true north. As marketers in the connected world our job is to figure out how we leverage the platform nuances to engage with
consumers better and build stronger brands. Learn more

 

Upcoming Webinar – Zero-Based Trade
Optimization
Source: (POI Webinar Series Oct. 3, 2017 2PM EDT)

Attendees will learn what a performance-based funding
structure is, and how it ensures manufacturers are investing with winning retailers.  Also, how strategic pricing is a disciplined approach and how to translate list prices into differentiated retail prices by channel / customer.

Join us for this detailed discussion, with lessons learned on how to succeed in today’s challenging environment from strategy, through analytical planning, and post event analytics to drive growth.
Learn more, and Register today!

 

CFOs Should Know About Intelligent Automation
Source: (CFO Magazine Sept. 27, 2017)

Skeptical from a cost-benefit standpoint, companies have so far been slow to adopt the most advanced AI-type systems available. But that will change as such technology inevitably evolves from today’s applications targeted at specific tasks and problems to broader enterprise solutions. And businesses, more so
than IT departments, will likely be the primary drivers. Learn more

 

Enrollment for the Next Collaborative Marketing
Certification Class is Open  

Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others.  Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA.
. Learn more and enroll today 

 

POI TPx and RE 2017-2018 Survey –
Opportunity
Complete the survey for the chance to win one of 3 American Express gift certificates valued at $500.00 each.  In addition to getting a copy, time with the Author, Dale Hagemeyer, and insights on promotional performance improvement (including Digital, AI, and
Advanced Analytics, those entering will have the opportunity to earn one of the 2 gift certificates left…the first one has been given out already! Please take the survey today!

 

McCormick on Holiday Impact of RB Foods
Source: (FoodBizNews Sept. 29, 2017)

In the past, 30% of RB Foods’ fiscal-year sales have
occurred in the fourth quarter, said Michael R. Smith, chief financial officer and executive vice-president for McCormick.  “A lot of the holiday items have a higher margin, which is good for us,” Mr. Smith said. “So there is a nice impact in the fourth quarter for us.” Learn more

 POI Perspective
Final Agenda for the POI Retail Execution Summit

Source: (POI Morristown, NJ Sept. 27-29,
2017)

We have just concluded the 2nd Annual POI
Retail Execution Summit, hosting over double the attendees from the
inaugural RE Summit (around strategies to get closer to shoppers, while driving sales).  Attendees from both sides of the stage benefited from best practices including presenters from Coca-Cola, Mondelez, Herr Foods, on relevant subject matter including AI, Digital Transformation,
and a pre-conference workshop on unlocking smarter shelf
strategies.  

 

Some comments from attendees include:

“A sincere thank you for hosting me at POI! What an amazing experience that was!  It was a blessing being at the summit – I came away with a wealth of knowledge. “

 

“Most significant
Promotion/Marketing/Retail Execution intelligence in 2 years!”

 

“The POI Retail Execution Summit was very insightful!  I appreciate the tremendous amount of information in the amount of time it is delivered.  Thanks for staying on schedule!”

 

Your next chance to gain insights to apply for immediate results is the POI Fall Annual Summit in Dallas, TX.  This summit includes a timely pre-conference workshop on:

“Advanced Analytics 
to Thrive in an
Omni-channel World.” 

Participants in this session will have the opportunity to learn (from Best-in-class case studies), discuss, and share:

-What are the new dynamic of trade, including insights, KPI’s, and activation
-How companies are aligning strategies, and execution for
Connected, and Global Global Trade Management/ Optimization
-How to succeed with Omni-channel retailers, and/or Amazon
-How leaders approach the Digital Landscape when optimizing
promotional investments.
-How to better integrate traditional and digital promotions to maximize
shopper engagement (including BOPIS)
-How best-in-class companies are transforming their talent, tools and training for the future. Facilitated in part by:  Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC 

 

Sessions Include:

How to win in Digital
and Ecommerce Collaboration with Retailer 

 – How does this fit into overall
promotion planning and trade promotions?


– What is a success story?

 – What’s the line between
Trade/Shopper/Brand? Does it exist anymore?
– Where is Ahold taking this next? (digital couponing,
digital ecosystem leveraging loyalty data)? 

Presented by:   Mark Williamson
– Director of Partnership Marketing, Ahold USA
Peter Leech, Partner & Director Digital & Ecommerce, The Partnering Group, Inc.

 

 

Reach us with any needs, questions, or requests to further engage with POI at:

Have a sensational week!  

 

Michael Kantor, CEO and Founder

Promotion Optimization Institute, LLC

 


  

Sponsors of this week’s issue  of POI Pulse


EY Logo SAP Logo

    Upclear 2015   Strategy and Spring Mobile

Exceedra 2016  1010Data Sequoya  

 

 

 

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org 

 

Strategic Revenue Management Manager

Pharmavite

The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place.  Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers.  Establish and develop long-term
relationships with both internal and external customers. Learn more

 

 

Digital Analytics Manager, Europe

The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more

 

 

 

POI Spring Summit 2018

Save the Date

 

Upcoming Events

 

Upcoming Webinar –
Zero-Based Trade Optimization

Source: (POI Webinar Series Oct. 3, 2017 2PM EDT)

  

 

 

 

 

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