POI Pulse January 5, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Confidence in Cheerios Growth – Relevancy Jeff Harmening, EVP and COO, U.S. Retail, General Mills, responded, “As we look at Cheerios what I would tell you is that our base business, which is the non-promoted business, has gotten better quarter to quarter as we look from the first quarter to the second quarter. And certainly part of it is the new product introduction of Cheerios Protein. Learn more
Kroger expands “Click and Collect” Kroger hopes to expand the service at another planned Kroger store: a proposed Marketplace store at Ohio 4 and Kyles Station Road that would replace and upgrade the Kroger at 5420 Liberty-Fairfield Road, pending local approval. The new store would be more than twice the size of the existing store. Learn more Achieve Greater Promotional ROI in 2015! Budget now and Reserve your place for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, and many more. April 12-14, 2015 — Learn more United, Walmart Profit from Gift Card Exchanges After a successful pilot of its Trade In, Cash Out program in Lubbock, Texas, the United Family implemented the gift card exchange program across its United Supermarkets, Market Street and Amigos banners in December. Trade In, Cash Out allows shoppers to trade in eligible gift cards for cash equaling up to 80% of the gift card’s value. Learn more
Post Intros Its first Non-cereal Products Post Great Grains will usher in the New Year with a new selection of granola and snack mix products, the company announced. Additionally, the brand will launch a new campaign asking consumers to leave fad dieting behind in 2015. Learn more
Candidates Gained Collaboration Skills w/ POI SJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success.
CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, and Continental Mills, and others. Learn more
Gain the Full Benefits of Membership at POI Now Join/Renew as a member of POI this month, and receive a complimentary pass to the POI Spring Summit, April 12-14, 2015. Reach Mike Kantor, CEO and Founder at POI for more information, or to present, attend, or sponsor at POI Summits at mkantor@p-o-i.org
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POI Perspective
Happy New Year to all of you who are connected to us at the Promotion Optimization Institute! We enter this year with same excitement, and desire to improve sales, marketing, and merchandising results, and measurement for continuous improvement as when we first started! Innovation and Collaboration was the cornerstone for founding POI, and each year we lead with new initiatives, as we foster an environment that promotes advancement for our Members/Attendees to achieve excellence with their TPM-TPO-Collaborative Marketing education, processes, cultures, and technologies in this consumer-centric and promotion-driven business .
The POI and our Members are always engaged with new initiatives and challenges with the Retail/CPG industries we serve. In 2015 we continue to lead where you/your companies have not ventured before with best pricing and promotional practices, effectiveness, and return on investment. It would all be hyperbole if POI as a Membership Association did not take equally bold steps in leadership and growth.
POI’s mission has always been to lead the emergent Retail Marketing profession by developing, advancing, and disseminating Trade Marketing and Merchandising knowledge and education. We never intended this to be limited to North America, and as many of our members operate globally, we are excited to lead in Europe with the first of its kind Promotion Optimization Summit in Geneva Switzerland! It’s a bold move (not unlike the bold moves we advocate for our members to take on), and we are proud to focus on the differences, and the similarities of go to market strategies related to TPM, Pricing, Revenue Management, Big Data, and Collaboration.
As digital marketing, advanced analytics, and online retailing is growing rapidly, we go into this year with our board, programs, members, and you prepared to lead and build on our collective successes and take on new initiatives that drive mutual and profitable growth. Reach me at mkantor@p-o-i.org to express how you’d like to participate at POI this year!
If you have not participated at one of our events, resolve to join us in April in Chicago, or Geneva, Switzerland in May – Registration is open!
Have a sensational week and a Happy, Healthy, and Successful New Year! Michael Kantor |
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Adesso Solutions Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/