POI Pulse January 19, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
CPG/Retailer Digital Collaboration Will Amplify Sales CPG heads of sales cited several additional potential benefits, including reducing the cost of servicing customers, increasing the chances of consumers trading up and boosting sales through targeted email with personalized content and offers and with consumer care services (cited by 50%, 46%, 57% and 51% respectively). Learn more Why Brands Need to Practice ‘Nimbleocity’ The digital space lends itself to experimentation, because users are more forgiving of mistakes or unpolished content, which means that brands have an opportunity to place several smaller bets with digital content to drive impact, rather than focusing on just one or two big splashes. Learn more
Record Attendance Expected at POI Summit in 2015! The most advanced and relevant agenda is taking shape. Capacity will be limited, so register for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” Kraft Foods, Prestige Brands, Pictsweet, Jennie-O Turkey Store, Pacific Foods, Wells Enterprises, White Wave, Mars, Carl Buddig, Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, Michael Angelos, and many more. April 12-14, 2015 — Learn more How Snapchat Helps Kill ‘Showrooming’ Here are some methods that retailers of all sizes can employ to kill showrooming in their stores, take back control of the retail experience and increase sales as a result. 30 Under 30: People Reinventing Retail & E-Commerce They’ve launched high-tech e-commerce platforms and Main Street brick-and-mortar stores. They’re turning media sites into customer bases, creating affordable bespoke and luxury products and making the historically murky retail supply chain more transparent. Learn more Candidates Gained Collaboration Skills w/ POI SJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more
Becoming an Effective Omnichannel Retailer The reality of Omnichannel retailing comes with the transition itself, which requires everything from restructuring business models, changing organizational structures and revamping inventory systems to investing heavily in innovative technologies in mobile, data analytics and social media. Learn more Gain the Full Benefits of Membership at POI Now |
POI Perspective
Last week I was asked why we have entitled the upcoming POI Spring Summit as “Collaborative Marketing to Execute at the Rate of Change”? The fact is that the growing community who attend POI Summits is made up of goal oriented professionals on the journey to Promotion Optimization which requires tremendous commitment and change – change which is amplified by today’s business climate. Whether they come to us through strategy, sales, supply chain/planning, marketing, finance, pricing, trade marketing, merchandising or analytics, each of you have specific goals you are achieving. As the retail environment requires meeting customers’ needs in store, online, or anywhere, it now becomes critical that the foundational processes for these disciplines are applied across channels, plus supports exceptional execution, and produces a predictable, and acceptable Return on Investment.
Viewing each step along the journey towards Collaborative Promotion Optimization involves achieving specific goals. These include completing a business case and plan to define the processes, tools, skill sets, and desired outcomes. It also includes identifying, understanding, and consistently serving your best shoppers/ consumers with their needs (relevant and timely offers). Business excellence doesn’t wait, therefore your journey has to have the elements that determine the way you want the destination to be with your trading partners. POI addresses this in all our 2015 initiatives.
As your company’s culture and leadership commits to the destination (e.g. creates relationships that cut across the entire enterprise — merchandising, supply chain, finance, etc., implemented appropriate incentives to support desired behaviors, etc.) We know it is then far better to endure the journey when the destination is not in doubt.
The POI Spring Summit includes how trade is used effectively across the entire marketing mix including an intimate view on the predictive, mobile, and social business cases around unique promotion optimization challenges. Make your plans now to join 250+ retailer and manufacturer executives April 12-14 in Chicago to identify, understand, and achieve Promotion Optimization. View the preliminary agenda, and register here!
Be sure to register early for these events, as space is limited. join us in April in Chicago, or Geneva, Switzerland in May – Registration is open! Reach me at mkantor@p-o-i.org to express how you’d like to participate at POI this year!
Happy Martin Luther King Jr. Day! Have a sensational week!!
Michael Kantor |
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To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Adesso Solutions Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/