POI Pulse March 2, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Target’s Cornell on Food, Promotions, & Execution Source: (Supermarket News February 25, 2015)Cornell said a combination of products, promotions, holiday marketing, fulfillment capabilities and in-store execution drove profitable growth “in an intensely promotional environment,” with comps constant in all three months of the quarter. The digital channel contributed 0.9% to fourth-quarter comps and 0.7% to comps for the full year, the company pointed out, with mobile sales accounting for more than 40% of digital orders in the quarter. Learn more Diversify or Focus? The Best Do Both It’s common to think of focus as how broad or narrow your range of businesses is. But this misses the point. Instead, you should think about focus in terms of how much your businesses materially benefit from the distinctive capabilities that make your company better than any other at its way of creating value. Learn more The most advanced and relevant agenda is taking shape. Capacity will be limited, so register for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” Reynolds Brands, Mars, Mead Johnson Hershey’s, Nutrition, Johnsonville Sausage, Huhtamaki, Turkey Hill, Mead Johnson, Organic Valley, Tyson, Flowers Foods, Norseland, Kind Snacks, Hain Celestial, Diageo, Land O’ Frost, Red Gold, Pilgrims, Kao USA, Kraft Foods, Prestige Brands, Pictsweet, Jennie-O Turkey Store, Pacific Foods, Wells Enterprises, White Wave, Mars, Carl Buddig, Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, Michael Angelos, Hillshire Brands, Jarden, and many more. April 12-14, 2015 — Learn more Here is Amazon’s Audacious Plan Amazon has filed for patents on a system that would use truck-based 3D printers to quickly deliver customers’ bespoke orders, the Wall Street Journal reports. Such an idea could help the company more quickly deliver customers’ orders, assuming they’re able to be 3D-printed. Learn more POI Announces 2015 Conference Lineup – NA and Global The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today announced the institute’s 2015 conference schedule including the first POI conferences of the year: “Collaborative Marketing to Execute at the Rate of Change” in Chicago, Illinois from April 12, 2015 through April 14, 2015 and the inaugural “POI Global Promotion Optimization Summit” in Geneva, Switzerland from May 12, 2015 through May 13, 2015. Early registration is now available with discounted pricing atPOI Event Registration. Presenters and Sponsors at POI Geneva include: Coca-Cola, Nielsen, Dr. Oetker, Exceedra, Unilever, Accenture, Premier Foods, Sequoya, Wipro, and more
How Mobile Ads are Evolving – Accountability A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed. Learn more
Candidates Gained Collaboration Skills w/ POI SJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success.
CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more
Coming Soon to Retail Shelves – Innovation Among the new products are a number of ready-to-eat and ready-to-drink options formulated with ingredients and attributes that align with new consumer perceptions of health and wellness. In bars, beverages, breakfast cereals and beyond, common product claims include gluten-free, high-protein and no preservatives or artificial flavors. Learn more |
POI Perspective
The POI has a unique view into what matters, what works, and how the POI Community advances towards results when capitalizing on drivers of price, promotion, collaborative marketing) business performance. Every week, these leaders continue to face, and solve more challenges that are critical to the growth of their companies, and the mutual benefit of trading partners. Whether they are taking on new challenges (sales, marketing, merchandising, supply chain, etc.) or improving processes to evolve with a changing marketplace (online, economic, consumers, media), I am continually impressed with your determination with projects, and disdain for the status quo.
Every Summit we equip over 200 leaders from more than 100 organizations across countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform their business. We continue to do this through advanced research and analytics with best practices, and a passion for the difference we are making every day. Whether you are exploring, new media, and mobile technologies to improve trade effectiveness, or looking to pick up a couple of proven ideas to take your trade management to the next level, we have designed this agenda to provide the necessary takeaways for your teams in attendance. Examples of this diversity include:
–How Mobile-Influenced In-Store Sales are Outgrowing E-Commerce
– Consumer Centric Innovation, How Predictive Analytics Driven Account Management Drives Measured Results
– Going from Zero to $1 Billion in 6 Months
– “Tackling the Fundamentals of TPM – Effective Fund Structures, Performance Compliance/Execution, and Payment/Deduction Efficiency”
– Successfully Integrating Advanced Analytics for Trade Promotion Effectiveness
See more of what’s in it for you, and register here today! I’m looking forward to seeing all of our growing community in just a few short weeks in Chicago!
Reach me at mkantor@p-o-i.orgto express how you’d like to participate at POI this year!
Have a sensational week!!
Michael Kantor
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Adesso Solutions Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/