POI Pulse March 16, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
ShopRite Collaborates with J&J for In-store Diabetes Center Source: (DSN March 13, 2015) With the new Diabetes Center, Wakefern’s ShopRite and Johnson & Johnson are striving to care for the customer as a whole, with a focus on reinforcing all aspects of diabetic care from monitoring and nutrition management to medication, education and total body care. Learn more Starbuck’s Mobile Ordering, Payment for Incremental Transactions Starbucks officials have described the mobile features as game changing, saying the move will increase both speed of service and throughput, and drive incremental transactions. Learn more Record Attendance Expected at POI Summit in 2015! The most advanced and relevant agenda is taking shape. Capacity will be limited, so register for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” General Mills, Arla Foods, Prestige Brands, Mcilhenny, FR&B Foods, First Quality, Reynolds Brands, Mars, Mead Johnson Hershey’s, Nutrition, Johnsonville Sausage, Huhtamaki, Turkey Hill, Mead Johnson, Organic Valley, Tyson, Flowers Foods, Norseland, Kind Snacks, Hain Celestial, Diageo, Land O’ Frost, Red Gold, Pilgrims, Kao USA, Kraft Foods, Pictsweet, Jennie-O Turkey Store, Pacific Foods, Wells Enterprises, White Wave, Mars, Carl Buddig, Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, Michael Angelos, Hillshire Brands, Jarden, and many more. April 12-14, 2015 — Learn more If you need assistance with accomodations, contact Susan McHenry (POI Events Director atsmchenry@ovationtravel.com) Apple Watch for Retailers = Real-Time Engagement Apps currently compatible with Apple Watch include Facebook, Instagram, Shazam and Uber. Retale, a location-based app that connects shoppers with nearby deals and discounts, also has developed an app for the Apple Watch, making it the first mobile shopping platform available on the device. The app is set to launch in April when Apple Watches are available in-store. Learn more
Kind Raising the Bar with Innovation We’re seeing opportunity to continue to smartly stretch the brand throughout the store. It’s the mindset Josh talked about, continuing to think about how to bridge other salty/savory snacks, so it’s always with that thinking of how we can really delight our consumer in different ways. Learn more Richs’ Leverages Demand for Hello Kitty Rich’s Products is giving Hello Kitty fans a sweet dessert. To satisfy the surge in popularity and demand for Hello-Kitty branded products, the company launched a Hello Kitty Ice Cream Cake that is now available nationwide. Learn more |
POI Perspective
I had the great pleasure of teaching International Food Marketing with John Stanton, PhD at Saint Joseph’s University this past weekend. The executive MBA candidates were well prepared, as we engaged them in lessons learned and how new opportunities to bring products and services to increasingly more target markets around the world. The technology, infrastructure, and communications have developed to the point that fewer barriers exist to open up to new business markets, and succeed. We delved deep into strategy and cultures, evaluated missteps and poor execution, and best in class organizations (large and small that understand cultures, leverage insights, and adjust their people, processes, and go-to market while mitigating every controllable risk. The candidates (who are all currently working for Retailers and Manufacturers) learned that a marketing plan is not intended to be standardized, and products/services need to be adapted (laws, rules, shoppers vs. consumers, sanctions, etc.), and promoted for specific regions/consumers. Language translations are not always kind to the marketer across borders. We stressed the importance of defining goals, and considering processes, competitors (or lack thereof), and how business becomes efficient. When relating this to our focus at the Promotion Optimization Institute, we shared Common goals in optimizing trade spend globally, including; key program considerations; building the foundation internally, and aligning externally with trading partners; standardizing internally, that which can include processes, key performance indicators, and in some cases – systems. We shared examples of how the internet, and technology have made it substantially easier for companies to execute global processes, and how we are enabling tasks via mobile solutions. The candidates were intrigued, as so many of us are with the examples represented at POI Summits, and how great companies are advancing. We focused on one examples such as the LEGO Group, who has been a dominant manufacturer of traditional toys for children. But as shoppers are changing behaviors and global competition is intensifying, the Danish company is introducing new capabilities to deliver consistent shopping experiences across channels and continue on a sustainable growth path. We learn how LEGO’s Trade Promotion Management (TPM) and Trade Promotion Effectiveness (TPE) capabilities support this growth with partners and across multiple sales channels. It continues to be rewarding to see people and teams advancing at every level. We anticipate seeing you in just a few short weeks in Chicago, ILand then in Geneva, CH. Reach me at mkantor@p-o-i.org if you have specific questions or needs regarding registration, accommodations, or how else you wish to get involved. Have a sensational week, and a Happy St. Patrick’s Day!
Michael Kantor
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/