POI Pulse April 6, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Kimberly-Clark, Clorox, & Acosta Join the Leading POI Agenda Source: (Promotion Optimization Institute) Join a diverse and distinguished panel of top CPG and channel executives at the POI Summit in a presentation that will include a pragmatic, real-world discussion of how these panelists are addressing the industry’s critical strategic priorities, market disruptions, and creating growth opportunities. View the final agenda, register now, and Learn more Amazon Dash has begun testing with select Amazon Prime members, could give big packaged-goods brands the edge they’ve been looking for. Amazon hasn’t said exactly how the model would work, but Dash could easily become a conduit for trade-promotion funds as brands bid for buttons, which would be like miniature end-caps in millions of homes. Learn more Now Globally, the POI with a tailored, and relevant agenda is taking shape for Geneva, Switzerland on May 12-13, 2015. Global companies are registering for the POI Global Summit “Collaborate Globally, and Execute Locally” Summit – Advise your European team members to register now! America’s Best Supermarkets – Consumer Reports
When the typical shopper makes each of 83 yearly grocery trips (running up an annual tab of about $5,400), he or she is demanding a wider-than-ever choice. The clamor for “fresh” also extends to freshly prepared meals that can be taken home. So Wegmans, a top-rated store since 2005, also gets top marks for freshness. Learn more POI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Learn more and register today! GHQ – A Comprehensive Look at Dozens of Categories The beer/alcohol/cider category and wine category, third and seventh best selling categories respectively, were up in both dollars and units for the tracked period. Beer sales were at $9.7 billion, up 3.7%, while wine pushed past the $7 billion mark, up 4.4%. Lower down on the top 50 list, spirits/liquor (27th) sales were up 3.1% in dollars, topping $3 billion and up 2.5% in units. Learn more
The makers of consumer products sold at the retail giant’s 4,177 U.S. stores typically devote part of their marketing budgets to joint efforts with Walmart, such as in-store displays and banners, and online advertising programs. Now Walmart will aim for a tradeoff: less marketing, but more sales. Of course, Walmart squeezing its suppliers is nothing new…Learn more Candidates Gained Collaboration Skills w/ POISJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more |
POI PerspectiveI’m excited to see the over 267 CPG and Retailer Executives from North America, and the around the Globe next week! at POI Spring in Chicago! The Promotion Optimization Institute with our Board have put together this World-Class POI Summit . Retailers and Manufacturers responded to fill the few remaining seats at the POI Summit, as we are sold out. I’m proud of their effort, plus the collective strength and commitment of all of ourmembers, attendees, andsponsors. If you didn’t register for the Spring Summit, and would like to be placed on a waiting list (reach me atmkantor@p-o-i.org)
Although it’s the Promotion Optimization Institute’s ninth leading summit, we approach each one like a Grand Opening of a new store.
Doors will open at 6 p.m.Sunday, and grand opening activities will include a reception, meaningful conversation, a tailored assortment of 18 deep sessions (based on POI Member input) provoking thought, answering questions, and provide takeaways which save/make money, allowing you to leave POI Spring with the strategies, new relationships, and tools to continuously improve with your teams, and trading partners.
Of course, there’s plenty of food, drink, and genuine fun throughout the POI Spring Summit. A healthy assortment of the most relevant, enabling technologies, and a reusable shopping bag filled with information will be free to the first 265 attendees. This Summit again reflects POI’s passion, and that of our CPG and Retailer presenters across theCollaborative Marketinglandscape. All POI Attendees share this passion as we continue to lead and grow together, while facing challenges.
The Promotion Optimization Institute’s inviting and academic atmosphere is represented by the best our industry has to offer, and how they are creating opportunities for mutual growth. Our attendees enjoy learning something new in an environment that appeals to the strategic, leadership, scientific, and analytic senses. Highest-quality sessions with actionable takeaways, and networking opportunities all work together to create surroundings where attendees are encouraged to experience the skills necessary to succeed today, as well astomorrow. Like a new store Grand Opening, the energy and fresh approach to sales, marketing, and merchandising is best experienced in person! I look forward to seeing you in Chicago on Sunday!!
The POI Global Summit in Geneva, CH is May 12-13, 2015– Advise your European team members
The next POI North American Summit is Nov. 4-6 in Dallas, TX. Reserve your place today.
Have an outstanding week – See you in Chicago!!
Michael Kantor
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| Sponsors of this week’s issue of POI Pulse – | ||
  
To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/
The official twitter hashtag for this year’s POI Spring Summit is #POIChicago15
The #POIChicago15 is a way for all conference participants to get involved in what is going on during the conference. Participants can tweet and interact with others in the conference by adding the hashtag #POIChicago15 to your tweets. The hashtag also lets you search for what others might be saying about the event.