POI Pulse April 13, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & DevelopmentsHow does Coca-Cola View Digital Source: (CMO.com April 8, 2015)We think about digital in five broad ways: The first is about using digital to encourage consumers to fall in love with the brand; brand digital engagement. The second is influencing shoppers along the path to purchase to buy the product. The third element is ecommerce; predominately what is sold through online grocery retailers to the end-consumer. Learn more 3G Capital and Zero-Based Budgeting Source: (CFO.com April 2015)There’s been quite a lot of attention paid lately to the idea of “zero-based” budgets (ZBB) – due in large part to the fact that 3G Capital, Warren Buffett’s Brazilian investment partners, use the approach as a cost-management tool in the companies they acquire. Learn more Global CPG’s Lead at the POI Geneva Summit 2015! Now Globally, the POI with a tailored, and relevant agenda is taking shape for Geneva, Switzerland on May 12-13, 2015. Global companies are registering for the POI Global Summit “Collaborate Globally, and Execute Locally” Summit – Advise your European team members to register now! Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Learn more and register today! How to Use ‘Thingalytics’ to Improve Business The following examples of thingalytics’ real-world capabilities and best practices have been adapted from the book. Bates is the former CTO at Progress Software and is the current CMO and head of industry solutions at Software AG. Learn more Center Store is Not Dying – It’s Evolving The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more 7-Eleven BYO Cup for a Slurpee Kickoff The event is intended as 7-Eleven’s Slurpee “summer kickoff,” Laura Gordon, vice president of marketing and brand innovation for the company, told USA Today. Like 7-Eleven’s well-known Free Slurpee Day, Bring Your Own Cup Day could help get more shoppers in the door. Learn more |
POI PerspectiveDear POI Summit Attendees,
It is my sincerest pleasure to welcome you to the 5th Annual Promotion Optimization Institute (POI) Spring Summit, where you’ll find endless opportunities to advance your Collaborative Promotion Optimization (CPO) journey. This summit’s theme recognizes, and addresses, escalating consumer expectations, increasing transparency, and instant global communications making this the most exciting and challenging time to be shaping brands, banners, and collaborating for mutual growth. At POI we believe it’s our mission to serve our members with the best research, processes, and develop talent that will keep you out ahead of these changes, giving members a competitive advantage in the marketplace. The POI Education Advisory Board considers education and advocacy the top priorities for our organization, and we have constructed this program with learning at the core. We are leading by example, and express our gratitude to all POI Faculty, Constituents, Sponsors, and Attendees who share their time and talent to speak, engage with questions, or conduct sessions, with excellence and service in mind. It is our desire and hope that you take away solutions from this summit that help youexecute at the rate of change with your trading partners. POI continues to lead the way, providing superior education and solid training ground for advancing collaborative promotion optimization. It remains my great honor and privilege to work with Dr. John L. Stanton at Saint Joseph’s University and the POI Education Advisory Board. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. Several graduates and candidates are among us here at the summit.
POI continues to be a resource, and destination for your TPM, TPO, and Collaborative Marketing needs. You’ll recognize how this is demonstrated by the familiar faces, plus the 37% of you who are new to the POI Summit experience.
As you have in the past, please make the time to personally engage with new attendees, and sponsors throughout the summit, while creating at least 7-10 new relationships. I appreciate each of you for your support, continued learning, and choosing to continuously improve at POI.
Let’s enjoy Chicago!
The next CCM Orientation in June 2015, enroll today and reserve your spot
The POI Global Summit in Geneva, CH is May 12-13, 2015– Advise your European team members
The next POI North American Summit is Nov. 4-6 in Dallas, TX. Reserve your place today.
Have an outstanding week -See you in Chicago!!
Michael Kantor
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/
The official twitter hashtag for this year’s POI Spring Summit is #POIChicago15
The #POIChicago15 is a way for all conference participants to get involved in what is going on during the conference. Participants can tweet and interact with others in the conference by adding the hashtag #POIChicago15 to your tweets. The hashtag also lets you search for what others might be saying about the event.