POI Pulse May 11, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & DevelopmentsPOI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study May 20 Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Learn more and register today!Out of the Mouths of Marketers Source: (CMO Mag May 5, 2015) From WPP CEO Sir Martin Sorrell, to General Mills CMO Mark Addicks, to BMC Software CMO Nick Utton–to name a few–we’ve gone back through some of our most interesting interviews for this compilation of expert marketing advice. Flip through the slides for a variety of insights around people, process, and product. Learn more Join 250+ of Your Peers at POI Summit in Dallas! Your next opportunity to learn, network, and advance at the POI Fall Summit is November 4-6 in Dallas, TX. The agenda will once again be advanced, so make your plans now to attend, as the POI April 2015 Summit was sold out! More than 250 CPG and Retailers will join us — Teams Taking advantage of early registration include: PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Starbucks, Pinnacle Foods, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products,, Mckee Foods, Borden Dairy, SC Johnson, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org Natural Grocers to Test Loyal Program, Offerings Source: (Supermarket News May 8, 2015)The loyalty program will build off of Natural Grocers’ website, which launched last month, the company said. “{N} power has been designed to provide loyalty points for shopping, digital compliance for greater value in clubs that create focused offers, education and information,” said Isely. Learn more Twitter, LinkedIn use “Stream Processing”-Analytics Source: (Fortune May 8, 2015)Stream processing essentially makes knowing the demographic breakdown of customers who bought a particular kind of toothpaste, for example a much faster process without a database or data warehouse to be analyzed. The data can be streamed from its source, like a store cash register, and analyzed on the fly because the engine that’s helping to move the data can automatically perform the query that a data scientist would have otherwise had to do manually. Learn more Candidates Gained Collaboration Skills w/ POI SJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success.CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more Hain Targets Tea and Millennials for Growth The Hain Celestial Group is intent on reinvigorating its tea business. As the No. 1 specialty tea marketer in the United States, the company has enhanced its packaging, introduced new tea varieties and ready-to-drink options, and is on the lookout for acquisitions. Learn more POI Summit Presentations are Available Now The presentations from the POI Spring 2015 Summit are now available on the POI website here. Retailers, and CPG Teams can register for the POI Fall Summit in Dallas, TX and the next advanced agenda here. |
POI Perspective Welcome all of you who make up this meaningful gathering at the Promotion Optimization Institute’s Inaugural Global Promotion Optimization Summit, here in Geneva, Switzerland. The POI was founded on the principles of education, advanced analytics, determination, collaboration, and most of all continuous improvement. We are gathered here at the Promotion Optimization Institute as an industry in growing numbers to Collaborate, Learn, and Improve! We will often refer to our work with trade promotions management and optimization as a journey, and it was a natural step for POI to be here in Europe, as we recognize that all journeys require unique skills, processes, plus enabling technology, AND BOLD STEPS!“ How to turn Coke-Fans into Coke Buyers – Optimal In-store Execution of Impulse Points”In-store presence and visibility are important for the success of any brand. But how many impulse touch points are ideal? Where are the best touch points to interact with the shopper for my brand? What is the impact? In this session you will hear the insights manager’s perspective of Coca-Cola’s journey, what they developed and how it has impacted their in-store execution success. How Mobile Technology is Facilitating Trade Effectiveness Trade Promotion Optimization – Preparing for the Future The next CCM Orientation in June 2015, enroll today and reserve your spot Join today as a member of POI. Have a sensational week! Michael Kantor CEO & Founder
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Dean Foods
Sr. Financial Analyst, Revenue Mgmt
Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland POI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Since 2005, TABS Group has been fielding research among American adults to gauge their usage of Vitamins overall, what types they purchased and where they were purchasing these products. And, for the first time, TABS will now begin tracking the dynamic Sports Nutrition category as part of the overall study. Learn more, and register today! POI Fall Summit 2015 Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015. View the preliminary agenda, and register here
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