The best CPG planning teams don’t treat demand, trade, distribution, and supply as separate problems – they connect them.
Join Max McLaughlin for a practical walkthrough of how leading CPG brands connect commercial inputs – promos, new distribution, pricing changes – directly to their supply plans, building a single forecast the whole org can trust.
Whether you’re running planning in spreadsheets or untangling a fragmented tech stack, you’ll walk away with a clear picture of what success looks like and how to close the gaps.