POI Pulse September 29, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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Trends & DevelopmentsDollar Store Traffic Continues to Grow Three-quarters of all shoppers in the dollar store channel convert to purchase on each visit, and the amount they spend is up 3% on average since last year. In the past two years, the dollar store channel shopper has become younger, with 50% under 45 years of age, compared to 42% two years ago. Learn more Is FB a Waste Of Retail Marketing Dollars? Facebook might be 10 years old, but its impact on modern retail is still a work in progress. Factor in newer social platforms such as Twitter, Instagram and Pinterest, and the landscape becomes even more cluttered. Retailers are spending a good deal of time developing and deploying social media plans, but is it worth it? Learn more POI Webinar – The 2014 Consumer Value Study and How it Affects Your Promotion Optimization Strategy. A POI Webinar with TABS Group and Progressive Grocer. Learn more, and Register here The Changing Grocery Paradigm Operational nightmares include supplier management and famously miniscule margins. But it’s grocery’s unique complexities that have protected it from e-commerce. Until now — Digital solutions to these intricacies are challenging the historic grocery paradigm. Learn more View the Updated Agenda – Join 250+ of Your Peers! Nestle USA, Delhaize America, Borden, Farmer John, Pharmavite, LEGO, Hain Celestial Group, Johnsonville Sausage, Nestle Waters, Wells Enterprises, Kraft Foods, Pfizer, Coca-Cola, Alcon, Starbucks, Pinnacle Foods, Stubbs BBQ, Johnson & Johnson, Utz Quality Foods, Kraft, ACH Foods, Pictsweet, Hormel, Clorox, Tyson, Lowes Foods, Unilever, Turkey Hill, Post Foods, 3M, Kellogg’s, PepsiCo, Philips Consumer, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Continental Mills, P&G, AAFES, Ventura Foods, Michael Angelos, Hillshire Brands, Campbell Soup, Kroger, Jarden, Tree Top, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Whole Foods Markets, Mckee Foods, Bi Lo Holdings, and many others. WT Grant Scraps Product-driven Marketing Shane Hoyne, Grant’s global brand director, says the brand is making the move to be more accessible in target markets where costlier single malts are more sought after, while also protecting share in Western Europe and US where blended scotch whiskies are most popular. Learn more Candidates Gain Collaboration Skills w/ POI SJU Learn from the most experienced Collaborative Marketing faculty in the industry. If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today! Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today! Giant-Landover Revives Own Brands Promo “The Buy Theirs, Get Ours Free Challenge has become one of our most popular promotions showcasing the value and quality of our Own Brands products,” said John MacDonald, director of marketing and external communications. A complete listing of eligible sale items can be found in store and in the weekly circular. In-store signage will also highlight the challenge-related items. Learn more
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POI PerspectiveThe future of CPG and Retail is in great hands! I had the great pleasure of teaching a course FMK-733 at Saint Joseph’s University with my colleagues Dr. John L. Stanton, Professor, SJU, Mike Bruening, VP Nielsen, and Elaine Oussoren, President, Brand Aid Digital. I’m most proud, as the Executive MBA’s were engaged, and excited about the challenges, changes, and opportunities ahead of us all. They were quick to grasp the concepts of collaboration, the power of predictive analytics, the cross-functional importance of getting trade promotions right with trading partners, and shoppers in the store, or online. The inspiring lessons learned, from the foundational elements of accurate forecasting, to understanding, and communicating (course correction) the learnings’ from post promotion analytics has prepared these future leaders with the tools for success. The end of September represents several critical events for us beyond the obvious end of the 3rd quarter. It’s at this time that we round out the POI Fall Summit agenda. As I begin to vet the presentation material, and case studies, it is remarkably strong across the entire POI Summit (TPM-TPO, Digital, Collborative Marketing). We’ve prepared this agenda/content to deliver deep and relevant lessons so you may apply them immediately to advance your personal and professional goals, including sessions like “What Trade Promotion Programs Should Look Like – One Retailers View” Presented by: Tom Burkemper, Sr. Director Merchandising, 7-Eleven, Inc. We also just glanced at our capacity at the Westin Dallas, where the Summit is being held, and we are nearing capacity. If you have not made your reservations, please do so today. View the entire agenda here, and (manufacturers’/ Retailers’) register today to join us in Dallas! Have an outstanding week! Michael Kantor |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Adesso Solutions Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT. To learn more, please contact: Amanda Bednar Keurig Green Mountain The Trade Marketing Manager for the Away From Home Channel (Foodservice, Office Coffee Service, Hospitality, and Convenience Stores) serves as the conduit between Trade Marketing and Field Sales in providing guidance and training on effective management of trade spend within budgets and ensuring compliance in the Trade Promotion Management (TPM) system. The Trade Marketing Associate regularly collaborates with Finance on the trade spend accrual and Sales Planning to develop guidelines for effective promotional programs and helps to develop and deliver the messages to the sales team. UTZ Quality Foods Manager of Strategic Pricing and Promotional Effectiveness We are currently recruiting for a Manager of Strategic Pricing & Promotional Effectiveness. The primary purpose of this position is to be responsible for strategic pricing, promotional effectiveness, and profitability at UTZ and its brands through pricing actions and promotional optimization. Learn more
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Upcoming Events
Webinar
The 2014 Consumer Value Study and How it Affects Your Promotion Optimization Strategy
Date: Wednesday, October 8, 2014
Time: 2:00 pm ET/1:00 pm CT/11:00 am PT
Duration: 60 minutes (including Q&A)
Sponsored by POI and TABS Group and hosted by
Progressive Grocer
In the 2nd Annual Consumer Value Study for Consumables TABS Group looks at how shopping behavior and attitudes have changed vs. last year with respect to consumer’s use of promotional offers. Further we analyze how these promotional search behaviors affect their choices of outlets including Walmart, Target, Walgreen’s, Costco, etc. This research seeks to answer three key questions:
1) Why is the overall CPG market so soft,
2) How much of a role do promotions have in this weakness, and
3) What you can do about it?