POI Pulse October 6, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Walmart Stops Matching FL Competitors’ BOGO Offers “Matching BOGO offers at Walmart’s EDLP has been a test that has only been executed in Florida stores,” said Walmart’s Molly Blakeman.”With the introduction of Savings Catcher we have decided to end this test and align the policy in Florida with Walmart’s company policy.” The change in policy disappointed some shoppers who had switched to Walmart to take advantage of the BOGO matching. Learn more Marketing Strategies Need a Digital Boost – Study “It not only requires integrated Website, mobile and social media strategies … but also concepts such as omni-channel and analytics, which add to the complexity. But at the same time, the collective capabilities of these technologies to grow and optimize sales and marketing are too important to be ignored”, said Hiral Chandrana, VP, Wipro Limited. Learn more Innovation is Sizzling at McCormick The creation of skillet sauces and similar innovation is one way in which McCormick is adapting to shifting consumer demographics and preferences. Other efforts include increased investments behind digital technology and brand marketing. Learn more Food Fare with Flair at Wegmans At Wegmans everything is so artfully arranged, fantastically fresh, fairly priced and backed by friendly, knowledgeable sales associates that shoppers cannot help but leave with a lot of impulse purchases that were not on any predetermined shopping list. Learn more Global Snack Sales at 347B Annually – Nielsen Study “The competitive landscape in the snacking industry is fierce,” noted Susan Dunn, EVP, GPS at Nielsen. The right balance is ultimately decided by the consumer at the point of purchase. Understanding the ‘why before the buy’ provides the foresight necessary to deliver the right product to the right consumer at the right time.” Learn more Publix Restrictions to Discourage Extreme Couponing Officials for the Lakeland-based chain said the changes were made based on customer feedback and research, but declined to elaborate. Even some coupon fans have complained about coupon abuse, which ultimately could result in higher prices for shoppers overall. Learn more |
The 2014 Consumer Value Study and How it Affects Your Promotion Optimization Strategy Date: Wednesday, October 8, 2014 Time: 2:00 pm ET/1:00 pm CT/11:00 am PT Duration: 60 minutes (including Q&A) Register here Produced by POI, sponsored by TABS Group and hosted by Progressive Grocer Several CEOs of the large CPG companies in the US have attributed weak performance to high promotional activity in the market, training the consumer to only buy on deal, but how do we reverse the trend? In the 2nd Annual Consumer Value Study for Consumables TABS Group looks at how shopping behavior and attitudes have changed vs. last year with respect to consumer’s use of promotional offers. Further we analyze how these promotional search behaviors affect their choices of outlets including Walmart, Target, Walgreen’s, Costco, etc.. Other areas covered are quantifying the size of previously hard-to-track channels such as Natural Food and Online purchasing. Based on the study, we review the market in terms of the aggregate levels as well as for key regional demographics such as Millennials, Seniors, Lower Income and Households with Kids. This research seeks to answer three key questions: Join POI, Progressive Grocer, and TABS Group for an engaging hour that is certain to deliver actionable insights, and opportunities, as you seek to improve your promotion optimization journey. Manufacturer and Retailer Attendees of this session will have access to the data, and will be eligible for a complimentary pass to join 250 Retailer/CPG peers at the upcoming Promotion Optimization Institute Summit on November 2-4 in Dallas, Texas. Learn more, and register here Manufacturer and Retailer Attendees of this session will have access to the data, and will be eligible for a complimentary pass to join 250 Retailer/CPG peers at the upcoming Promotion Optimization Institute Summit on November 2-4. Have an outstanding week! Michael Kantor |
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Adesso Solutions Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT. To learn more, please contact: Amanda Bednar |
Upcoming Events
Webinar
The 2014 Consumer Value Study and How it Affects Your Promotion Optimization Strategy
Date: Wednesday, October 8, 2014
Time: 2:00 pm ET/1:00 pm CT/11:00 am PT
Duration: 60 minutes (including Q&A)
Sponsored by POI and TABS Group and hosted by
Progressive Grocer
In the 2nd Annual Consumer Value Study for Consumables TABS Group looks at how shopping behavior and attitudes have changed vs. last year with respect to consumer’s use of promotional offers. Further we analyze how these promotional search behaviors affect their choices of outlets including Walmart, Target, Walgreen’s, Costco, etc. This research seeks to answer three key questions:
1) Why is the overall CPG market so soft,
2) How much of a role do promotions have in this weakness, and
3) What you can do about it?