POI Pulse April 27, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Visit www.POInstitute.com
| Trends & Developments
The Report Every Walmart Supplier Should Read Suppliers to Walmart are always looking for ways to align themselves with the retailer and develop strategies that drive sales. Nothing could be more instructive on that front than 2015 version of a Global Responsibility Report,which reveals the company’s extensive social and environmental commitments and accomplishments. Learn more “Project K will help to create a more global structure through global category teams, streamline our end-to-end transactional processes and build the supply chain of the future,” Mr. Bryant said. “It will also serve as a catalyst for growth as we reinvest the savings created through these efficiencies.” Learn more Global CPG’s Lead at the POI Geneva Summit 2015! Now Globally, the POI with a tailored, and relevant agenda is complete for Geneva, Switzerland on May 12-13, 2015. Global companies are registering for the POI Global Summit “Collaborate Globally, and Execute Locally” Summit – Advise your European team members to register now! Apple Watch and ‘Contextual’ Shopper Marketing Marsh, Indianapolis, is believed to be the first grocery retailer in the world to launch an iBeacon-Apple Watch integration. The technology allows for shoppers with an Apple Watch and applications with inMarket’s application technologies to be notified of their shopping lists when they enter any Marsh store. Learn more POI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Learn more and register today! Rich’s Opens Innovation Center The center features broadcast-enabled presentation and learning areas and an ultra-modern test kitchen equipped with advanced communications technologies. Its operations provide improved speed and flexibility for teams from Rich’s sales, marketing, research and development, and culinary functions to drive innovation and attack problem-solving together with customers.Learn more Candidates Gained Collaboration Skills w/ POISJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more
Mobile Ads Skyrocketed in 2014 The new research also revealed that retailers were the leading category in digital ad spending, accounting for 21 percent of the marketplace in 2014, followed by financial services (13 percent) and automotive (12 percent). Here are other digital ad highlights when comparing 2014 to the year before, per the IAB: |
POI Perspective
We are excited, and set for the inaugural POI Global Summit in Geneva, CH. Here is the POI Global Summit by the numbers: CPG attendees representing 72 cities, and 37 countries, 15 Detailed sessions across TPM, TPO, Retail Execution, Mobility, Insights, and succeeding in a challenging global market. The focus, and approach with this agenda is tailored specifically for our European based teams. Here are examples: Delivering Professional Promotion Management Solutions to Drive Profitable Growth A Picture of Success: Perfecting Your In-Store Retail Execution This session details how Coca-Cola bottlers around the globe have been working with Trax to perfect their in-store execution and marketing strategies with image recognition. Learn about Coca-Cola Hellenic Russia, one of the largest beverage bottlers in the world, and how they have leveraged mobile, cloud-based application to capture shelf share, category performance, out of stock and other critical KPIs in the store. And beyond executional insights, CPGs understand competitor product trends, category opportunities and optimize their assortments, promotions and pricing. Join us to discover how Coca-Cola uses image recognition data to drive market share and revenue uplifts. Presented by: Pavel Popkov, Country RED Manager, Coca-Cola HBC Eurasia
View the complete POI Geneva agenda here, and register
We continue to receive more feedback from Chicago that I am proud to share with you: “Thank you again for a great and informative POI conference. I truly enjoyed the entire experience, as the content was very insightful as always.” Sean Crapps Director of Sales Finance Church & Dwight
“Quick thanks for letting me participate in conference this week. I Enjoyed discussions with folks and walked away once again with pages of notes. See you this Fall in Dallas.” The presentations from the POI Spring Summit are now available on the POI website here. Retailers, and CPG Teams can register for the POI Fall Summit in Dallas, TX here.
The next CCM Orientation in June 2015, enroll today and reserve your spot
Have an outstanding week!
Michael Kantor
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