POI Pulse May 4, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Visit www.POInstitute.com
| Trends & Developments
Unified ‘Bullish’ on Analytics for Top-Line Sales Global CPG’s Lead at POI Geneva Summit May 2015! POI serves global companies globally with a tailored, and relevant agenda is complete for Geneva, Switzerland onMay 12-13, 2015. Global companies have registered for the POI Global Summit “Collaborate Globally, and Execute Locally” Summit – Advise your European team members to register now! Consumers Warming To Digital Grocery Shopping “Understanding what consumers are buying both on and offline allows you to prioritize digital initiatives and take action with the categories that drive in-store trip count and basket size.” Stock-up categories, such as personal care and household products, are prime selections. Learn more POI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Learn more and register today! Giant Awakening with Sharp Pricing… Inside, shoppers find a bustling neighborhood market feel, filled with amenities including Starbucks cafes, Chinese kitchens, sushi bars, store-baked artisan breads and dedicated natural and organic aisles. “We are very aggressive,” says Tom Lenkevich, president of GIANT Food Stores. “We’re very aggressive when new competitors come into the market. Learn more Mondelez Increases Marketing Spend for Innovation Irene Rosenfeld said (29 April), discussing the company’s first quarter earnings: “To accelerate revenue and category growth for the remainder of the year we’re stepping up marketing support behind our power brands and innovation platforms, as well as increasing investments behind in-store execution.” Learn more Candidates Gained Collaboration Skills w/ POISJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more
Loyalty Programs Forecast – Report The most significant statistic addresses consumer engagement. Although American households held memberships in 29 loyalty programs on average, they were active in just 12 of them (active membership defined as earning or redeeming at least once per year).Learn more POI Summit Presentations are Available Now The presentations from the POI Spring 2015 Summit are now available on the POI website here. Retailers, and CPG Teams can register for the POI Fall Summit in Dallas, TX and the next advanced agenda here. |
POI Perspective
Next week at this time we will be in Geneva Switzerland for the launch of the POI Global Summit. The POI team is making final preparations now, as I am concluding reviews of the presentations for this watershed event. When we at POI use the term journey when referring to Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), or Collaborative Promotion Optimization (CPO) we are proud to lead this journey with you. We demonstrate this through our actions; graduatingCertified Collaborative Marketers (CCM); Summit agendas that serve your needs for continuously improving processes, enabling technology, and outcomes; research that is on point, and useful; and taking the bold steps necessary to serve your global needs globally with our first of its kind TPM-TPO-CPO. We recognized this need in Europe, and took the bold steps (the same bold steps we ask of you with your teams and organizations).This week I am at Saint Joseph’s University leading with Dr. Ronald Klimberg, helping our next generation of business leaders better understand the power of analytics and fact-based decisions, via the SJU Analytics Cup. It’s always exciting to be in a learning environment, sharing our enthusiasm and experience with advanced analytics on their turf. We will also be refining the Certified Collaborative Marketer Curriculum, as our next orientation is June 10-11 at the University. Reach me atmkantor@p-o-i.org for CCM enrollment information. As shoppers and consumers evolve, and serving their needs shifts, POI will continue innovate alongside our manufacturer and retailer members, creating the next step in our journey. Thank you again for sharing your thoughts on POI… “Yet another great conference. Each summit continues to add more and more relevant content. The POI summit is the only conference I attend because it offers a wide array of subjects and depth. I especially like the forward thinking you bring every year with agenda items that don’t just reference where we have been but rather where we are headed. Thanks again for all you hard work!”
The next CCM Orientation in June 2015, enroll today and reserve your spot
Have a sensational week!
Michael Kantor
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