POI Pulse December 7, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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New Products and Priorities from General Mills
Source: (Food Bus News December 17, 2015) Product innovation and renovation, plus increased levels of marketing and merchandising are crucial components of the Minneapolis-based company’s strategy to reverse recent declines in the cereal, yogurt and grain-based snacks categories. “Our top priority in U.S. retail this year is to drive growth in cereal, and our net sales are up 1% year-to-date,” said Ken Powell, chairman and CEO. Learn more
10 mobile marketing themes to look out for in 2016 Apps go mainstream; Mobile budgets and resources get serious; Indoor location and customer movements rise in importance; The emergence of mobile-informed predictive decisions and machine learning; Personalization scales; Content optimization finds its place in the tech stack; M-commerce acceleration continues; Customer journey marketing becomes more multichannel, location-aware and real-time; Privacy and ad blocking require new approaches; Micro-moments give way to magic moments, Learn more View the Preliminary Agenda for the POI Spring Summit in Chicago… If your Journey includes Advanced Analytics, the Destination is POI Chicago!
Your next opportunity to learn, network, and advance at the POI Spring Summit is April 10-12 in Downtown Chicago, IL. The agenda will once again be advanced, so make your plans now to attend, as the POI April 2015 Summit was sold out! More than 275 CPG Manufacturers and Retailers will join us in Chicago– Procter & Gamble, Morton Salt, Prestige Brands, PepsiCo, JM Smucker, Mars, EJ Gallo, MillerCoors, Shopko, Edgewell, Wrigley, Ahold USA, Mondelez, Mars, PepsiCo, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kraft Heinz, Hormel, Clorox, Tyson, Kellogg’s, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Jarden, Musco Family Olive, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Hy-Vee Stores, Red Bull, Rich Products, Vitamin Shoppe, Campbell Soup, and many others. For more information, reach me today at mkantor@p-o-i.org How Coca-Cola Overhauled its Marketing in 2015
Source: (Marketing Week December 14, 2015)
From its ‘one brand’ strategy to lower calorie products, the soft drinks company is determined to keep up with changing consumer behavior. Back in March this year, Coca-Cola introduced a one brand strategy where its four product variants, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life were placed under one Coca-Cola master brand instead of being marketed as separate products. Learn more
POI Global Summit is Set for Brussels, Belgium
Source: (POI 10-11, May 2016) View the preliminary agenda for POI Brussels. Building on the success of the inaugural POI Global Summit in Geneva, CH on 12-13, May 2015 leading global companies are advancing their understanding, and associated benefits of Joint Business Planning and the components of successful promotion collaboration. register now! Nielsen President on 2016 Trends – Convergence
Source: (PG December 18, 2015)
The concept of connected commerce speaks to the convergence of bricks and clicks – be it online research and offline purchasing or offline research and online purchasing.
Even in the CPG space, retailers and manufacturers are advancing offline and online synergies, focused on figuring out how to develop strategies to make them work harder for each other. Whether it’s making a shopping list online and pulling it up on your mobile phone as you’re walking through the aisles at the store; or actually making the purchase online but picking it up curbside at the store or searching for recipes and creating a shopping list from the ingredients, all of these things converge the online and offline world into a single experience for the consumer. Learn more
Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (Next Orientation is June 16-17, 2016)During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today AAFES Gives Overseas Troops Christmas Gift The Army and Air Force Exchange Service (AAFES) in partnership with the producers of the film Point Break have devised a novel approach to thanking those protecting American freedom.Learn more View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members. View the revised POI website and reach us to discuss specific needs at mkantor@p-o-i.org or dhagemeyer@p-o-i.org
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POI Perspective
All of us at the Promotion Optimization Institute would like to pass on Seasons Greetings and our best wishes for a Happy, Healthy, and Successful New Year to our Members, Participants, and Sponsors. We are proud to celebrate a year of overcoming challenges, diligence, focus, and great accomplishments with our dedicated and growing community. Each year, POI is proud to work with Family Promise of Bergen County, NJ preparing/bringing meals, and hope for hundreds of underserved people and families throughout the area. I love hearing when many of you share with me your charitable efforts along with your great companies, and it continues to be one of the best examples of how our industry collaborates, and serves local consumers and communities.
In 2015 we graduated more Certified Collaborative Marketers via the POI Certified Collaborative Marketer (CCM) program. Enroll now for the next orientation on June 16-17, 2015. Additionally, our leading research, and summits achieved record participation,engagement, and recognition (helping more of you advance with your projects, processes, and partners).
I am thankful for everyone who has led, participated, and made the business case for TPM-TPO- Advanced Analytics, and Collaborative Marketing projects, as well as many of you making the effort to get to POI Summits and learn with the best. You have all contributed to our record attendance at each successive North American event, and made our inaugural European Summit a success! I appreciate the notes on how we are exceeding expectations, plus your candid letters on what else you need from POI at the Summits, and throughout the year.
In 2016, we are raising the bar once again, and looking forward to a sensational year with you. As we continue to make history together, and build the future of Collaborative Marketing with you, I am confident we have the right foundation, plus make the right improvements for exceptional service and results. This year we are adding additional research, advisory with Dale Hagemeyer, webinars, and 2 unique summits (in addition to April in Chicago,Europe in Brussels, and November in Dallas). Look for the results and report from our ground-breaking TPx and Retail Execution research with leading CPG firms, plus you’ll see how solutions providers are meeting the specific needs via advanced analytics in Q1 2016.
Leaders who present and participate at POI continuously drive business change with their teams, and partners throughout our industry. I am proud of our collective accomplishments, thankful for the support of CPG and Retailer members and sponsors, and excited to achieve greater collaborative results in 2015, and beyond. Consider joining as a member of POI, and if you have not participated at one of our eventsplan on joining us in April!
Thank you for your continued support, as the POI team is excited to serve its growing member base and the community at large in the coming year.
Have a sensational week with family, Merry Christmas, and Happy New Year!
We invite you to share your thoughts with us by dropping us a note at mkantor@p-o-i.org,
or dhagemeyer@p-o-i.org Sincerely,
Michael Kantor
CEO & Founder
Promotion Optimization Institute, LLC
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Sales Planning Analyst
Melitta USA , Inc. – Clearwater, FL
This role is to follow the Sales Planning process from the planning stage to the post promotion analysis. The position will recommend trade promotions to match the business objectives of the company and the accounts. You will play a key role in providing critical analytic support, including creating and distributing sales reports using internal and external syndicated data. Learn more
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Upcoming Events
POI Spring Summit 2016
Collaborative Marketing Driven by Advanced Analytics Summit April 10-12, 2016. View the preliminary agenda, and register here
POI Global Summit, 10-11 May, 2016 Brussels, BE
Collaborate globally, and execute locally.
POI Latin American Summit, July 19-20, 2016 Miami Beach, FL
Winning with Promotion Optimization in Latin America
