POI Pulse, March 28, 2016

POI Pulse March 28, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Trends & Developments

Starbucks’ Card Customers Earn Awards Anywhere
Source: (Fortune.com March 24, 2016)

The prepaid card will be available later this year and usable at any retail locations that accept Visa. “Now if this card were accepted virtually anywhere, this could become your primary card for shopping, for travel, for online spending.” Learn more

Inside Tractor Supply Co.’s Amazon-Proof Business
Source: (Forbes March 23, 2016)

Roughly 15% of store merchandise is tailored to each “hyperlocalized” market: One Kentucky store may cater to equestrians while another mere miles away carries products for life in coal country. Learn more

Last Chance to Register for The POI Spring Summit April 10-12, as the Host hotel is nearly sold out… Register today!

Teams taking advantage of early registration include:

Abbott Nutrition, AB InBev, Prestige Brands, E&J Gallo, ACH Foods, Arla Foods, SCA, Mead Johnson, New Belgium, Goya Foods, Biscotti Bros., Maple Leaf Foods, Jack Links, Johnsonville Sausage, Bob Evans, Reynolds, Nestle, Natrol, Organic Valley, McKee Foods, Smithfield Foods, Wells Enterprises, DPSG, Constellation Brands, American Licorice, Walgreen’s, Schreiber Foods, McCain Foods, Bimbo Bakeries, Mrs. T’s, General Mills, Energizer, Bellisio Foods, Young’s Markets, Unilever, Procter & Gamble, Morton Salt, Prestige Brands, PepsiCo, JM Smucker, Mars, EJ Gallo, MillerCoors, Shopko, Edgewell, Wrigley, Ahold USA, Mondelez, Mars, PepsiCo, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kraft Heinz, Hormel, Clorox, Tyson, Kellogg’s, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Jarden, Musco Family Olive, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Hy-Vee Stores, Red Bull, Rich Products, Vitamin Shoppe, Campbell Soup, and many others. For your invitation, reach us today at mkantor@p-o-i.org

Tyson Foods Eyeing e-Commerce
Source: (Food Bus News 3-23-26)

Donny Smith, CEO, Tyson said the majority of retail growth will come from nontraditional e-commerce channels and, in addition to aligning with companies like Ali Baba and Amazon Fresh, Tyson Foods is focused on partnering with U.S. retailers currently testing click-and-collect business models. Learn more

POI Global Summit is Strong for Brussels, Belgium

Source: (POI 10-11, May 2016)

View the preliminary agenda for POI Brussels. Building on the success of the inaugural POI Global Summit in Geneva, CH, May 2015 leading global companies like Heineken, dunnhumby, Henkel, Coca-Cola, and Danone are advancing their understanding, and associated benefits of Trade Effectiveness, Retail Execution, Mobility, and the components of successful promotion collaboration. register now!

MillerCoors Keeps Leinenkugel, Blue Moon Rising
Source: (Minneapolis Star Tribune March 28, 2015)

Blue Moon Brewing Co., best known for its Belgian White ale, is unleashing its own promotional barrage, including its first new packaging in more than 20 years, an ad campaign, and, this summer, the opening of a brewery in Denver’s burgeoning craft beer scene in the River North art district. It’s all about staying relevant in a competitive craft beer landscape, said Ashley Selman, MillerCoors vice president of marketing. “We just need to keep introducing ourselves and to make ourselves accessible.” Learn more

Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and inance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

Unilever Talks Start up Partnerships
Source: (The Drum March 23, 2016)

“What we looked at was that start ups were bringing to us tech that was more efficient and effective and it was often half cost of how we traditionally engage with people and normally about 30-40 per cent more effective as well. So we started to build a strong financial case around why we were investing in start ups and scaling that up.” Learn more

New for you at the POI Spring Summit in April – In order to create additional interest, engagement, and excitement in various processes, and applications of business analytics, POI is holding a poster session that includes those CPG and Retailer attendees interested in creating greater visibility around some of their more interesting and innovative projects, or applications. Insights from Mondelēz OSA, Rich Products, Red Bull, Mondelēz Collaboration, and more will be showcased at the networking break sessions. Learn more by contacting Mike Kantor at mkantor@p-o-i.org

View the Full Lineup of POI 5 Leading Events for 2016

Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members.

POI Perspective

POI Pulse has since its inception, and for 416 consecutive issues always been personal to me. It is one of the ways we demonstrate our commitment to our growing community. I thank those of you for the counsel, and support this last week, and always. The recent events in Brussels are tragic, and everyone at the Promotion Optimization Institute is extremely saddened by these events. Our thoughts are with all those affected. They have POI’s commitment to proceed with the POI Global Summit as planned. I ask for your support, as we move forward, and request those in our industry to join us at the POI Global Summit. We are doing what we can to ensure everyone’s continued safety. POI is donating 25% of CPG and Retailer Attendee registration fees for the Global Summit to the victims and families from Brussels, BE. At the event, we will ask those who are part of the POI Community, what else can we do together.

We are now making final preparations for the upcoming POI Summit in Chicago on April 10-12. We have room for 12 more manufacturers, and retailers. We’re just about at capacity for the upcoming POI Spring Summit. The agenda is complete, world-class, and packed with the tools you/your company need to adapt for success today! A few highlights:

Smithfield CIO/Analytics and Digital Transformation

Hormel and Del Monte/TPM TPO

Johnson & Johnson/ eCommerce

PepsiCo, & Kellogg/Adapting for Growth

AB InBev, & Mondelēz/Retail Execution

“Discovering Category Opportunities at Store Level via Image Recognition Technology”
82% of final purchase decisions are made in-store and measuring true in-store execution is more important than ever. This informative session will focus on pixel-perfect store execution and how Image Recognition is Transforming Retail Strategy and how ABI was able to cut cost, and achieve uplift up to 10% of sales through promotion optimization leveraging retail execution. Also, get a sneak peek of how a revolutionary smart cooler is changing the game of in-store execution for beverage brands. We assure you – it’s all kinds of cool!
Presented by: Gaurav Rajput, Company: AB InBev, Information & Business Services (IBS) Dir, Commercial Applications Development
Steve Hornyak, Chief Executive Officer Americas, Trax Image Recognition

Keynote: “Swinging for the Fences – Using Analytics as the Raw Material for Generating Business-relevant Insights“

Does your firm have an analytics platform strategy? Few do, and yet it causes major problems while becoming an impediment for enabling world-class analytics. In this session you will hear firsthand a CIO’s perspective on what it takes to implement a major technology platform, and ultimately how to drive IT-led change at a modern CP manufacturer. Ron Gilson has been CIO at Johnsonville Sausage for 18 years, and will share his experiences from such an undertaking, including how it was originally conceived and sold into management, how the inevitable hurdles were overcome, and finally what the roadmap looks like for taking a traditional CP manufacturer towards digital transformation.
Presented by: Ron Gilson,VP, CIO Johnsonville Sausage Co.

View the complete agenda here,and, as a manufacturer or retailer, register today!

Have a sensational Week!

Michael Kantor, CEO & Founder

Promotion Optimization Institute, LLC
mkantor@p-o-i.org

www.POInstitute.com

POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives.

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Starbucks
Pricing Manager – CPG

This position contributes to Starbucks success by developing Channel Development’s business strategies involving base and promotional pricing and trade funds management to deliver profitable volume, revenue and share growth for the company. This position is responsible for participating in the development, delivery and execution of headquarters standards, policies and architecture that are aligned to corporate and brand strategies. Learn more

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