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POI Pulse – May 31, 2016

POI Pulse May 31, 2016, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Visit www.POInstitute.com

Trends & Developments
Gain the Skills Necessary to Advance Your Career
Source: (Promotion Optimization Institute 3-31-16)
Your next chance to becoming a Certified Collaborative Marketer (CCM) is June 16-17, at Saint Joseph’s University in Philadelphia, PA.  Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today Also, inquire about our one remaining scholarship for this upcoming session by writing mkantor@p-o-i.org
Brands Building Momentum with Millennials
Source: (Nielsen Research 5-26-16)
While they prioritize value like their older counterparts, they are more likely to buy natural and organic products (38% more likely) and they are quicker to jump on new trends. Millennials make fewer shopping trips than their older counterparts, but they spend more per trip-$54 per trip vs. $43 per tripfor Boomers. Learn more

Join your peers, or invite your Latin American Manufacturer, Retailer, and Distributor colleagues to join POI in Miami Beach at the Latin American Summit on July 19-20.  Leaders joining us include:

Kellogg, Cerveceria Nacional Dominica, Coca-Cola, Groupo Bimbo, Kimberly Clark, RB, P&G, PepsiCo


De-risking Your Digital Transformation-10 Key Steps
Source: (The Drum May 31, 2016)

Introducing new digital systems can open up possibilities never thought possible and can future proof a business in a world where change is the only constant. Here is an example of a 10-step framework that’s proven to de-risk the migration of digital systems and support the transformation of a business into the digital age. Learn more

Target Tests New Displays and Strategies
Source (Minneapolis Star Tribune 5-28-16)

While these tests are notable, some critics note that they are still incremental and contend that Target needs to more radically transform its box in order to compete in an increasingly digital world. Learn more
View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page.  Save the dates, and advise your cross-functional team members.

Coke and Other Brands Join Patriotic Branding
Source: Ad Age May 26, 2016
While patriotic marketing has long been part of many brands’ playbooks, the use of American-themed packaging is on the rise this year. Marketers are motivated in part by the fact that this is an Olympic year. Learn more

Presentations are Available from the POI Global Summit
Source: (POI Global Summit May 10-11, 2016)

The presentations from the recent, successful POI Summit in Brussels, BE are now available to attendees and members on the POI Website.  Learn more

“Once again thank you very much for the great organization and valuable input during the POI European Summit in Brussels.“
Helmut Makagon, Business Analyst, Business Performance and Planning, Coca-Cola HBC Schweiz AG
POI Perspective
The Long and Winding Road to Trade Improvement 
Hosted by Promotion Optimization Institute
New Speaker added: Mark Horner, Former Director, Trade Marketing The J.M. Smucker Company, will join us for this insightful session on June 22ndat 2pm EDT.  Mark is a 20+ year CPG professional, holding various management roles in Trade Marketing, Category Management, and Sales Operations. He has founded Category Management and Trade Marketing departments, introducing new processes into organizations that drove improved trade efficiencies and profit growth. He has led the installation of several trade systems, including Trade Promotion Management, Trade Promotion Optimization, and Post-Promotion Automation tools.
He joins this session, which provides an engaging discussion by three seasoned industry veterans on the barriers and issues preventing companies from moving trade management and analytics capabilities forward.  Based on the recent Promotion Optimization Institute survey, you will learn reasons behind these challenges identified and how to set your company on a better path forward on your trade improvement journey.
This discussion will cover areas such as TPM, TPO, Post Event Analytics, and Integrated Business Planning.  From the session you will understand;

Your next opportunities to experience a focused POI Summit is July 19-20 in Miami Beach, where advancing pricing, promotion, retail execution, and collaboration capabilities for Latin American markets will take center stage.  Please write me at mkantor@p-o-i.org to join us, or visit the POI upcoming events page here.  

Have a sensational Week! 
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives.
Sponsors of this week’s issue of POI Pulse –


 

To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

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Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org

Nestlé Waters North America
Trade Promotion Optimization Manager
In order to optimize NWNA trade spend efficiency we are looking for managers who will support the financial analyses at the pack, account, and channel level. Data from a variety of sources is fed into an Excel-based Trade Spend Optimization tool and will require analytical insight and recommendations on optimizing efficiencies.  Managers will work primarily in Excel to develop insights and recommendations and will develop strong relationships with the Sales Finance team and Sales Account Managers to ensure positive optimal performance of Trade Spend. Learn more

Red Bull

FINANCIAL ANALYST, PRICING
The primary goal of the US pricing team is to develop and analyze strategies to maximize revenue, profit, and maintain a healthy pricing architecture. The Trade Pricing Analyst will be responsible for assisting in development and review of pre and post promotional analytics (ROI), trade promotion funding, pricing architecture, and in market trade activity performance reviews. Learn more

Upcoming Events

Winning with Promotion Optimization in Latin America
 
Collaborative Marketing Driven by Data Centered Collaboration Summit November 2-4, 2016. View the preliminary agenda, and register here 

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