From RGM to PRGM: Aligning Revenue, Category, and Trade to Drive Real Growth
Marc Kennedy, Director of Trade & Category Management at Land O’Frost, shares a complimentary pre-read ahead of his session at the POI 2026 Spring Summit in Chicago, Illinois, April 15–17, 2026.
TPMx at an Inflection Point: From Spend Control to Strategic Growth Engine
This executive insights article, drawn from POI’s
2026 State of the Industry Report, examines why Trade Promotion Management and Optimization (TPMx) has reached a critical inflection point. Our findings reveal that leading organizations are moving beyond transactional spend control and positioning TPMx as a strategic growth engine within a Holistic Enterprise Planning™ framework. Explore the peer benchmarking data to understand how your organization compares on trade intensity, innovation readiness, organizational maturity, and ROI realization, and identify clear opportunities to transform trade spend into a disciplined driver of profitable growth.
Revenue Growth Management in 2026: How Leading CPG Organizations Are Driving Profitable Growth
This executive insights article summarizes extended research from POI’s State of the Industry Report. Our 2026 findings show that leading organizations are elevating Revenue Growth Management into a strategic engine to unlock margin, optimize trade spend, and drive sustainable, profitable growth. Review the peer benchmarking to assess how your organization compares with the competition and identify opportunities to strengthen performance.
POI & Confido
POI & Confido article, AI-Powered TPM and Deductions Management for CPG Brands to Reclaim Revenue and Boost On-Shelf Performance, is now available.
Privacy, Cybersecurity, Governance, Third-Party Risk Management & The AI Data Stewardship Framework
Eran Kahana, AI, Cybersecurity, and Intellectual Property Attorney, Maslon LLP | Fellow, Stanford Law School provides a complimentary handout for his keynote at the POI 2025 Spring Summit in Chicago, Illinois, on April 16–18, 2025.