Come to the POI Chicago Summit Early for Strategies, stay throughout for Deep Dive ROI Sessions!
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Wednesday2-6PM Central
Pre-Conference Symposium for Consumer Goods: “Delivering More with Less through Commercial Excellence” Kantar Consulting
– Latest trends in the retail, shopper and technology landscape across commerce
– Perfect Category Management: Delivering More with Less
– Using Cloud, Mobile and AI to drive in transformation in the CG industry
– Digital transformation of your company’s key commercial processes-Achieve more with less
Presentations include:
Reimagining Shopper ROI
Diana Sheehan, VP, Retail & Shopper Insights, Kantar Consulting
“Putting GROWTH Back in Category and Revenue Management
Dan Raynak, Chief Client Officer, Kantar Consulting
Bringing Intelligence to Trade and Shopper Decisions with State-of-Art Technology
Catherine Brands, Global Marketing Director for Retail and CPG, Microsoft
“Unlocking Category Growth Through Customer Engagement, Powerful Analytics and Smart Recommendations”
James Mills, Global Vice President Category Leadership, Mars Wrigley Confectionery
A Financial Perspective for INTELLIGENT Trade Investment Across Terms and Trading Partners
Carla Carver, Vice President of Finance Consumer Brands, Schwan’s
How to Have a More Efficient Planning Cycle?
Virginie Preseguer, VP Sales Development, Bel Brands USA
– Latest trends in the retail, shopper and technology landscape across commerce
– Perfect Category Management: Delivering More with Less
– Using Cloud, Mobile and AI to drive in transformation in the CG industry
– Digital transformation of your company’s key commercial processes-Achieve more with less
Presentations include:
Reimagining Shopper ROI
Diana Sheehan, VP, Retail & Shopper Insights, Kantar Consulting
“Putting GROWTH Back in Category and Revenue Management
Dan Raynak, Chief Client Officer, Kantar Consulting
Bringing Intelligence to Trade and Shopper Decisions with State-of-Art Technology
Catherine Brands, Global Marketing Director for Retail and CPG, Microsoft
“Unlocking Category Growth Through Customer Engagement, Powerful Analytics and Smart Recommendations”
James Mills, Global Vice President Category Leadership, Mars Wrigley Confectionery
A Financial Perspective for INTELLIGENT Trade Investment Across Terms and Trading Partners
Carla Carver, Vice President of Finance Consumer Brands, Schwan’s
How to Have a More Efficient Planning Cycle?
Virginie Preseguer, VP Sales Development, Bel Brands USA
The number of participants in the symposium is limited. Spots will be reserved on a first come, first served basis. Write to Joanie Hampton at jhampto@p-o-i.org to secure your spot at this Pre-conference Symposium
Wednesday 3-5PM Central
POI Pre-conference Workshop – A Strategic Approach to Getting the Maximum Benefits from Your Trade Investment Across Channels
This workshop will be specific to the analysis required and the necessary elements to drive significant upfront profit improvement from trade investment while simultaneously moving to embarking upon the processes, and skills to bring revenue management to life within your organization.We will delve into defining Revenue Growth Management plus identifying structures and related functions. We will detail how best organizations are achieving results by a focus on delivering profitable growth for both CPGs & Retailers through strategic pricing & assortment, and promotion effectiveness.
This workshop will be specific to the analysis required and the necessary elements to drive significant upfront profit improvement from trade investment while simultaneously moving to embarking upon the processes, and skills to bring revenue management to life within your organization.We will delve into defining Revenue Growth Management plus identifying structures and related functions. We will detail how best organizations are achieving results by a focus on delivering profitable growth for both CPGs & Retailers through strategic pricing & assortment, and promotion effectiveness.
POI Concurrent Deep Dive ROI Centered Workshops
A. Best Practice Workshop to Optimize ROI on Your Data & Analytics Investment
Poor and incomplete data leads to rework, inaccurate analyses and bad strategic decisions. Good Data is foundational to Return on Analytics. So is employing the right analytical technique. As a result, decisions are made using faulty inputs and assumptions, which can significantly erode Share, Profits and Brand Equity. Many organizations are moving to optimize enterprise-wide performance, leveraging tools and processes built on AI. It is critical that companies have the right quality and quantity of data assets as they move into these technologies, along with the right advanced analytics acumen to turn Data into Profit. Learn from experts how cleansing and staging data is critical and hands-on approaches to leverage to data cleansing and management to drive increased profitability. Workshop attendees will also participate in discussing analytics best practices in CPG and Retail that move beyond Trade Management.
Workshop Leaders: Armin Kakas, Director of Advanced Analytics, American Tire Distributors
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Poor and incomplete data leads to rework, inaccurate analyses and bad strategic decisions. Good Data is foundational to Return on Analytics. So is employing the right analytical technique. As a result, decisions are made using faulty inputs and assumptions, which can significantly erode Share, Profits and Brand Equity. Many organizations are moving to optimize enterprise-wide performance, leveraging tools and processes built on AI. It is critical that companies have the right quality and quantity of data assets as they move into these technologies, along with the right advanced analytics acumen to turn Data into Profit. Learn from experts how cleansing and staging data is critical and hands-on approaches to leverage to data cleansing and management to drive increased profitability. Workshop attendees will also participate in discussing analytics best practices in CPG and Retail that move beyond Trade Management.
Workshop Leaders: Armin Kakas, Director of Advanced Analytics, American Tire Distributors
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
B. Best Practices Workshop on Retail Execution and Monitoring Across Channels
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales. Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics. Better retail execution leads to greater customer experience, and trading partner profitability
Workshop Co-leaders: Michael Marzano, Director, Business Technology, Sysco Corp
Brandon Galindo, VP Sales Effectiveness, Nielsen
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales. Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics. Better retail execution leads to greater customer experience, and trading partner profitability
Workshop Co-leaders: Michael Marzano, Director, Business Technology, Sysco Corp
Brandon Galindo, VP Sales Effectiveness, Nielsen
C. Advancing eCommerce and Digital Commerce with Amazon and Other Omnichannel Retailers Workshop participants will learn and engage how to better serve consumers who demand a seamless, personalized experience no matter if they’re shopping online or in a physical store. Participants will better understand how you and your organization integrate the online, offline, and supply chain data necessary to succeed in the retail anywhere era.
Workshop Co-leaders: Sri Rajagopalan, Vice President, eCommerce, Johnson & Johnson
Trey Alexander, Managing Director, Accenture Consumer Goods and Services
Workshop Co-leaders: Sri Rajagopalan, Vice President, eCommerce, Johnson & Johnson
Trey Alexander, Managing Director, Accenture Consumer Goods and Services
D. Best Practices with Tools and Services to Advance Trade Promotion Management and Optimization
Straightforward lessons to identifying, and applying business and technology for value, including large-scale IT projects (e.g. TPM, TPO, Analytics, AI, Supply Chain, ERP, Joint Business Planning, etc.). Workshop participants across sales, marketing, including planning, and analytics will learn from the teachings carefully laid out here. This includes what KPI’s, and how to measure plus achieve ROI, from insights, to identifying/calculating costs and benefits, to presentation.
Co-Leaders: Rahi Khandelwal, VP Customer Success – US, visualfabriq
Sarah Meyer, Owner/Consultant, Navigate Pla
Rob Schram, Owner and Founder, Cornerstone Capabilities Inc
Straightforward lessons to identifying, and applying business and technology for value, including large-scale IT projects (e.g. TPM, TPO, Analytics, AI, Supply Chain, ERP, Joint Business Planning, etc.). Workshop participants across sales, marketing, including planning, and analytics will learn from the teachings carefully laid out here. This includes what KPI’s, and how to measure plus achieve ROI, from insights, to identifying/calculating costs and benefits, to presentation.
Co-Leaders: Rahi Khandelwal, VP Customer Success – US, visualfabriq
Sarah Meyer, Owner/Consultant, Navigate Pla
Rob Schram, Owner and Founder, Cornerstone Capabilities Inc
Reach Joanie Hampton at POI at jhampto@p-o-i.org to reserve your complimentary seat at one of our deep dive workshops today! See you in Chicago!!
Reach Joanie at Jhampto@p-o-i.org for your complimentary pass.
Reach us with any needs, questions, or requests to further engage with POI at:
PamBrown@P-O-I.org
MKantor@P-O-I.org
PamBrown@P-O-I.org
MKantor@P-O-I.org
Industry News
Mondelez’ New Innovation Model
Source: (Just Food March 12, 2019)
SnackFutures will “play a critical role” in Mondelez, with the heavy lifting on margins done, now “being very consumer-obsessed in focusing on key areas of snacking growth”, Cofer, Chief Growth Officer says. “Those for us include well-being snacking, premium snacking [and] digital snacking platforms, three areas we see are very much on-trend with consumers and offering significant growth potential for us over the next few years.” Learn more
CERIA Brewing on Cannabusiness Fast-Track
Source: (Food Dive March 14, 2019)
With 10 states and the District of Columbia allowing recreational marijuana use and 30 states permitting it medicinally, cannabusiness is arguably becoming one of the fastest growing industries in the United States, Now that the demand is there, cannabusiness has begun to operate like many other traditional CPG firms, which includes getting into the accelerator space.
Learn from Canopy Growth what’s in this for CPG’s and Retailers at the POI Canadian Summit in Toronto June 12-13. See the Canadian business specific agenda here
Join attendees already registered for POI Canadian Summit: Tiger Brands, Kruger, Maple Leaf Foods, Philip Morris Int’l, Church & Dwight, J & J, Dare Foods, Smucker Foods, Fiera Foods, Materne, PepsiCo, Ricola, Tree of Life, Bimbo , Kimberly Clark, Edgewell, Dr. Oetker, Agropur, High Liner Foods, Campbell’s, Clover Leaf Foods, The Clorox Company, Sanofi and more. Â Register Here
Clif Bar Drives Business Growth
Source: (Forbes March 12, 2019)
To build a purpose-driven brand you must weave your purpose from the inside of your company out. Clif Bar’s thought leadership and innovative initiatives distinguish it in a competitive market. By investing in internal and external purpose initiatives you create long term value for your employees, customers, stakeholders and the planet — all of which drives business growth. Learn more
Starbucks’ Social Media Strategy
Source: (Mktg Week March 14, 2019)
Starbucks is also using social media to listen not just to what customers are saying about the brand and its products but also trends in the market. Reuben Arnold, Starbucks’ VP of marketing and product in EMEA, explained. “..we use trend analysis but social is a great channel to look at where those trends are starting to gain traction. Then through our own audiences it’s about how we create a highly engaged audience”. Learn more
POI Spring Summit, April 3-5, 2019 in Chicago:
View the final agenda, customized specifically for you, with everything for your growth toolbox. New Deep Dive Workshops (near capacity). The 2018 POI Spring Summit was sold out! Reserve your spot today with over 376 CPG/Retailer peers.
Who else will you see at the POI Spring Summit?
Registrants include: La Tortilla Factory, Schwans, Tops Friendly Markets, Ocean Spray, Schreiber Foods, Dunkin’ Brands, Dannon, McKee Foods Dean Foods, Beam-Suntory, BJ’s Wholesale, Maple Leaf Foods, Hunter Douglas, American Pet Nutrition, Oregon Ice Cream, Nestle, L’Oreal, Phillip Morris International, Brown Forman, Pernod Ricard, Kimberly-Clark, Morton Salt, Welch’s, Cargill, Ocean Spray, Campari, Tilamook, American Tire Distributors, Hain Celestial, Keurig Dr. Pepper, The Scott’s Miracle-Gro Company, Dole Foods, General Mills, BJ’s Wholesale Kimberly Clark, PepsiCo, Hometown Foods, Red Bull, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft- Heinz, Musco Family Olive, Kellogg, Abbott Nutrition,
Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy, Furlani Foods, Massimo Zanetti Beverages USA, Barilla, Morton Salt, Mill Fleet Farm, MillerCoors, Smithfield Foods, Johnsonville, Ecos Brands, SC Johnson, InnovAsian Cuisine, Earth Friendly Products, Corby Spirit and Wine, Nestle Skin Health, Organic Valley, Reynolds Consumer Products, Philip Morris Int’l, Oregon Ice Cream, and many others.Register here
Reach jhampto@p-o-i.org for your complimentary pass now!
CPG’s Amid Amazon’s Private-Label Brands
Source: (Digital Com 360 March 11, 2019)
By 2027, Gen Z will account for 40% of consumers, and statistics show that, so far, they haven’t shown a strong loyalty to specific brands. Grocery chains and CPGs still have a chance to protect their shares of the market, but they must learn to adapt and evolve in order to do so.. Learn more
250+ Will Achieve Growth at POI European Summit
Delegates already registered include: Tiger Brands, Premier Foods, Danone, JDE, P&G, JAB, Unilever, Jumbo, Orkla, Asahi, Hovis, CamelotDanone, Perfetti Van Melle, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, AB Inbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, Nestle, and many more. Register here
Coors Light Taps Technology to Boost Sales
Source: (Mktg Dive March 13, 2019)
Marketing stunts where one brand hijacks another’s media have become popular with brands as they strive to stand out. Such initiatives often attract media attention and social media traffic, which helps boost brand awareness and can translate to sales. Learn more
If you missed this live webinar, access recording here:
More Webinars available to POI Members here
Albertsons Adds Real-Time Updates
Source: (Mobile Mktr March 11, 2019)
Albertsons is among the grocery companies that face a growing threat from Amazon, whose acquisition of Whole Foods Market expanded the e-commerce giant’s footprint in the industry. By offering greater convenience and transparency, Albertsons could be looking to convert some of these shoppers into digital customers. Learn more
The POI 2019 State of the Industry Report – Game Changers
Source: (Promotion Optimization Institute, Feb 25, 2019)
POI just released the POI 2019 Annual State of the Industry – TPx and Retail Execution Report by Author – Pam Brown, Chief Commercial Officer, POI. POI is shifting the report from relaying tactical implementation tips to strategic leadership focal points. This report will streamline critical leadership headlines on critical issues and emerging trends (AI, RGM, eCommerce), while incorporating the 2019 bench-marking survey results. Access the report here
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