– Latest trends in the retail, shopper and technology landscape across commerce
– Perfect Category Management: Delivering More with Less
– Using Cloud, Mobile and AI to drive in transformation in the CG industry
– Digital transformation of your company’s key commercial processes-Achieve more with less
Reimagining Shopper ROI
Diana Sheehan, VP, Retail & Shopper Insights, Kantar Consulting
“Putting GROWTH Back in Category and Revenue Management
Dan Raynak, Chief Client Officer, Kantar Consulting
Bringing Intelligence to Trade and Shopper Decisions with State-of-Art Technology
Catherine Brands, Global Marketing Director for Retail and CPG, Microsoft
“Unlocking Category Growth Through Customer Engagement, Powerful Analytics and Smart Recommendations”
James Mills, Global Vice President Category Leadership, Mars Wrigley Confectionery
A Financial Perspective for INTELLIGENT Trade Investment Across Terms and Trading Partners
Carla Carver, Vice President of Finance Consumer Brands, Schwan’s
How to Have a More Efficient Planning Cycle?
Virginie Preseguer, VP Sales Development, Bel Brands USA
This workshop will be specific to the analysis required and the necessary elements to drive significant upfront profit improvement from trade investment while simultaneously moving to embarking upon the processes, and skills to bring revenue management to life within your organization.We will delve into defining Revenue Growth Management plus identifying structures and related functions. We will detail how best organizations are achieving results by a focus on delivering profitable growth for both CPGs & Retailers through strategic pricing & assortment, and promotion effectiveness.
POI Concurrent Deep Dive ROI Centered Workshops
Poor and incomplete data leads to rework, inaccurate analyses and bad strategic decisions. Good Data is foundational to Return on Analytics. So is employing the right analytical technique. As a result, decisions are made using faulty inputs and assumptions, which can significantly erode Share, Profits and Brand Equity. Many organizations are moving to optimize enterprise-wide performance, leveraging tools and processes built on AI. It is critical that companies have the right quality and quantity of data assets as they move into these technologies, along with the right advanced analytics acumen to turn Data into Profit. Learn from experts how cleansing and staging data is critical and hands-on approaches to leverage to data cleansing and management to drive increased profitability. Workshop attendees will also participate in discussing analytics best practices in CPG and Retail that move beyond Trade Management.
Workshop Leaders: Armin Kakas, Director of Advanced Analytics, American Tire Distributors
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales. Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics. Better retail execution leads to greater customer experience, and trading partner profitability
Workshop Co-leaders: Michael Marzano, Director, Business Technology, Sysco Corp
Brandon Galindo, VP Sales Effectiveness, Nielsen
Workshop Co-leaders: Sri Rajagopalan, Vice President, eCommerce, Johnson & Johnson
Trey Alexander, Managing Director, Accenture Consumer Goods and Services
Straightforward lessons to identifying, and applying business and technology for value, including large-scale IT projects (e.g. TPM, TPO, Analytics, AI, Supply Chain, ERP, Joint Business Planning, etc.). Workshop participants across sales, marketing, including planning, and analytics will learn from the teachings carefully laid out here. This includes what KPI’s, and how to measure plus achieve ROI, from insights, to identifying/calculating costs and benefits, to presentation.
Co-Leaders: Rahi Khandelwal, VP Customer Success – US, visualfabriq
Sarah Meyer, Owner/Consultant, Navigate Pla
Rob Schram, Owner and Founder, Cornerstone Capabilities Inc
Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy, Furlani Foods, Massimo Zanetti Beverages USA, Barilla, Morton Salt, Mill Fleet Farm, MillerCoors, Smithfield Foods, Johnsonville, Ecos Brands, SC Johnson, InnovAsian Cuisine, Earth Friendly Products, Corby Spirit and Wine, Nestle Skin Health, Organic Valley, Reynolds Consumer Products, Philip Morris Int’l, Oregon Ice Cream, and many others.Register here
Source: (Promotion Optimization Institute, Feb 25, 2019)