Manufacturer Services
POI helps manufacturer member companies focus on success in the promotion cycle with winning practices through:
- Benchmarking current business practices through best practices and surveys
- Facilitating peer interactions at POI events and through facilitated introductions
- Personalized interactions with POI leadership to discuss your unique situation
- Providing thought leadership for how enabling technologies can meet current and future requirements
- Taking a broad approach to promotions across sales, marketing, finance, and IT departments
- Supporting technology deployments:
- Through insight about which vendors are most suitable to your particular situation
POI Supports Consumer Goods Manufacturers in Promoting and Distributing Their Products through:
- Best Practice Reports: POI Access
- Leveraging POI Leaders: POI Deep Dive
- Peer Connection & Collaboration: POI Share
- Education & Training: POI Certified Collaborative Marketer Program (CCM)
Solution Provider Services (Software & Consulting)
POI helps you provide value for your consumer goods clients by:
- Creating virtual and in-person venues that bring solution providers together with manufacturers.
- Bridging the chasm between what vendors are trying to sell and what manufacturers are trying to accomplish.
- Focusing vendors on the differentiators that matter to consumer goods manufacturers
- Helping to create and validate messaging to keep up with fast-moving CG and Retail trends
Solution providers can engage with POI through:
