Promotion Optimization Institute
Optimizing sales, marketing, and merchandising strategies.
Ahold USA’s Intentional Digital Experience Across Portfolio Source: (Drugstore News, Oct. 13, 2017) The digital growth strategies include significant investments in new digital tools including relevant digital coupons,new websites, mobile app improvements and a new recipe center. The following key milestones have been achieved across all four Ahold USA brands…Learn more How Method’s Founder is Disrupting …
30-Days to POI Fall Annual Summit – Register Now! Source: (POI Summit, November 1-3, 2017) Join our growing community of dedicated professionals to network, and learn growth strategies to apply today, and tomorrow for immediate ROI.The agenda continues to gain strength, and relevance with eCommerce, TPx, and Retail Execution lessons from Ahold USA, Blue Buffalo, Church & Dwight, Grupo …
Shoppable Media Is Transforming How Consumers Find, Then Buy Products Source:(Adweek 9, 24,17) From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. Learn more …
View the Final Agenda Now,and Register Today! email Susan@hrginc.net for discounted hotel reservations at the Hyatt! Final Agenda for the POI Retail Execution Summit Source: (POI Morristown, NJ Sept. 27-29, 2017) View the final agenda, and register today to learn and network with 150+ Retailer and Manufacturer Executives around strategies to get closer to shoppers, …
Make your hotel reservations at the Hyatt this week! Self-Checkout Hurts Impulse Buys so Hershey Innovates Digitally Source: (Chief Marketer Sept. 23,17) At the Hershey Innovation Center, it is testing the use of VR through retailers’ shopping apps. In one scenario, the VR users would view different brands in everyday environments like a bedroom or living room. …
Registration is Open for Manufacturers and Retailers! Where CPG’s Stand on Digital Promotion Capabilities – Report Source: (Promotion Optimization Institute 2017) Another area that POI explored in the 2017 POI TPx Retail Execution Report is with respect to digital promotion and other capabilities. The vast majority of CPG survey respondents believe that they are either behind their peers …
Registration is Open for Manufacturers and Retailers! General Mills’ New CEO: We’re Ready to Grow Source: (Star Tribune July 30, 2017) Harmening is also restoring spending on marketing and increasing investment in new product innovation, which he says were cut too deeply last year. These dollars will be focused on core categories, like yogurt. …
Registration is Open for Manufacturers and Retailers! Unilever’s Marketing Savings ‘Bear Fruit’ Source: (Marketing Week July 20, 2017) Its zero-based budgeting model has also been applied to its marketing division, which Unilever’s CFO Graeme Pitkethly says has looked to reduce waste while improving effectiveness. The company says it anticipates accelerating growth in the second half …
A TPM Webinar -July 19th – Register Now Register today for this complimentary webinar – all registrants will receive a copy of the presentation! Cracking Candy Sales Via Optimized Merchandising Source: (Grocery HQ July 11, 2017) The takeaway from Mars’ research is that retailers and manufacturers have an opportunity to increase conversion of …
Trade Promotion Management Webinar 7-12-17 2PM Register Today Register today for this complimentary webinar – all registrants will receive a copy of the presentation! Interview with Mondelez CEO Irene Rosenfeld Source: (Business Insider July 7, 2017) Before these guys show up, understand what you need to do to unlock value. In our …
Trade Promotion Management Webinar – Register Today Register today for this complimentary webinar – all registrants will receive a copy of the presentation! Trade Promotion Remains Critical to Big Brands Performance (CAG, GIS, WAG, STZ) Source: (Market Realist July 3, 2017) General Mills, through its HMM (holistic margin management) program and other productivity …
Register today for this complimentary webinar – all registrants will receive a copy of the presentation! Coca-Cola Accelerates Growth from HQ Strategy to the Field Source: (POI Webinar Series 11am EDT June 29, 2017) Advanced processes and tools enables their participating bottlers to focus on local customers while using a powerful national system to …
