Industry News

POI Pulse April 13, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments  How does Coca-Cola View Digital Source: (CMO.com April 8, 2015)We think about digital in five broad ways: The first is about using digital to encourage consumers to fall in love with the brand; brand digital engagement. The second is …

POI Pulse April 13, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & DevelopmentsHow does Coca-Cola View Digital Source: (CMO.com April 8, 2015)We think about digital in five broad ways: The first is about using digital to encourage consumers to fall in love with the brand; brand digital engagement. The second is influencing …

POI Pulse April 6, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments  Kimberly-Clark, Clorox, & Acosta Join the Leading POI Agenda Source: (Promotion Optimization Institute) Join a diverse and distinguished panel of top CPG and channel executives at the POI Summit in a presentation that will include a pragmatic, real-world discussion of how these …

POI Pulse March 30, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & DevelopmentsKroger’s Ellis on Collaboration, Digital, and Trends Source: (Food Bus News, March 26, 2015)”  You know, I don’t really buy into, oh, the retailer has the power right now or the C.P.G. Because at the end of the day, if …

POI Pulse March 23, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   P&G Continues to Simplify and Focus – Brands Source: (Cincinnati.com March 19, 2015) Rochas joins half a dozen other small fragrance brands that P&G has said it will exit. The company has also sold or exited another half …

POI Pulse March 16, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   ShopRite Collaborates with J&J for In-store Diabetes Center  Source: (DSN March 13, 2015) With the new Diabetes Center, Wakefern’s ShopRite and Johnson & Johnson are striving to care for the customer as a whole, with a focus on reinforcing …

POI Pulse March 9, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments  Kroger Continues to Invest in Price for Growth Source: (Supermarket News March 6, 2015)Kroger dedicated $3.5 billion to price investments in fiscal 2014. Kroger executives made clear that significant price investments will continue to be a pillar of Kroger’s …

POI Pulse March 2, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Target’s Cornell on Food, Promotions, & Execution Source: (Supermarket News February 25, 2015)Cornell said a combination of products, promotions, holiday marketing, fulfillment capabilities and in-store execution drove profitable growth “in an intensely promotional environment,” with comps constant in all three …

POI Pulse February 23, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments  General Mills on Shifting Trends – Margins Source: (Food Bus News Feb. 18, 2015)Donal L. Mulligan, executive vice-president and chief financial officer, said gross margins comparisons may not be apt between better-for-you foods and conventional products.He noted that while gross …

POI Pulse  February 16, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Innovation Paying Off for PepsiCo Source: (FoodBus News Feb 11,15) “We’ve built a robust and sustainable innovation pipeline, perhaps the strongest in our history,” said Indra Nooyi, chairman and chief executive officer, during a Feb. 11 earnings call with financial …

POI Pulse February 9, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Brands Break $1 Billion Barrier Source: (Food Bus News Feb 5) As Coca-Cola’s largest brands in the global R.-T.-D. tea category, each of which has been launched since 2006. Coca-Cola said the success of the brands has propelled its …

POI Pulse February 2, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Whole Foods, Half Off, and Other Value Source: (Bloomberg January 30, 2015) Dangling over the displays are a series of SALE! placards in red letters. The company was once reluctant to compete with rivals purely on price, but here …