Promotion Optimization Institute
Optimizing sales, marketing, and merchandising strategies.
“Just a quick note of thanks to you and the team at POI for the great conference! It was informative, fun, and very beneficial. I had the opportunity to listen, meet, and speak with a variety of individuals who provided some great information/insights. I enjoyed the presentations and panels and thought the conference was extremely …
“I thoroughly enjoyed the Summit in Chicago this year. You guys do such a great job of making sure the content is relevant and cohesive, and I felt like I was among friends. What a great group of people!” Heather Dodge Trade Finance seventh GENERATION
“The P-O-I Spring 2013 Summit exceeded all of my needs from a retail merchant’s perspective. The rich content, and collaborative environment allowed me to create new relationships with suppliers, and build on existing relationships around new concepts for mutual growth!” Lisa Overman Retail Marketing Delahaize America
“Thanks again for all of your hard work in providing such rich content and networking capabilities” Hayden Price Director, Trade Marketing Musco Family Olive Company
“Great conference! Fantastic mix of industry and vendors — really well put together. I am excited for Dallas!” Business Process Consultant McCormick & Co.
“Excellent content, glad I made the time to come – I plan on coming back with more from my team, and organization!” Michael Ross Manager, FP&A Campbell Soup Co.
“Great conference! Ideal mix of industry and vendors, well organized, lots of energy and fantastic networking opportunities. I am excited for Dallas!” Meredith Tyler Business Process Consultant Commercial IT McCormick & Co
“The recent POI Summit in Dallas was definitely an eye opener on how the changing consumer / customer landscape will change the way we do business in the coming years.” Vice President, Sales (Signature Brands)
POI Pulse June 9 2014 POI June 9, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments Redefining what Change Means at Walmart Source: (Retailing Today June 6, 2014) Walmart envisions a future where it is uniquely positioned to win at the intersection of digital …
Welcome Remarks POI Summit Dallas, TX Kantor How Collaboration Capabilities and Culture Drives Tool Selection at Every Stage of Maturity – Gartner How Collaborative Marketing Combats Undesirable Cannibalization – Frito-Lay A Path Not a Journey to TPO – Prestige Brands Integrated Business Planning (S&OP) – How the Face of Planning is Rapidly Changing to Provide …
Welcome-Putting a Stake in the Ground for TPM-TPO and Collaborative Marketing ‘Me’-marketing: Get Ready for the Promise of Real-Time, Context-Aware Promotions in Consumer Goods Collaborative Cultures and Strategies that Work/a> Collaborate Deliberately: Integrating TPO Results with S&OP and Retail Leading Your Analytics Driven Customer Team Through Change CCM-Social Media …
Improving Promotional Outcomes by Utilizing Predictive Analytics to Maximize the Art and Science of Planning Everyday Price Optimization-using advanced analytics to optimize demand in heavily promoted categories How Trading Partners Gain the Highest ROI On Collaborative Business Planning Focused Resources are Required for Optimization-Making it Work for TPM-TPO Moving from International TPM …