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Home » Events » POI Webinar Series

POI Webinar Series

Date: June 17, 2025
Time: 11:00am - 12:00pm EDT

View the Recording!

Dairy Meets Digital: How Lactalis Canada is Leveraging Technology to Drive Innovation and Growth

Date: Tuesday, June 17, 2025

Time: 11:00 AM EDT/ 5:00 PM CET

Duration: 1 hour

Explore how Lactalis Canada, a division of the largest dairy products group in the world, is harnessing the power of retail execution technology to drive innovation and sustainable growth.

  • Discover how Lactalis Canada, a major dairy products company, transformed their retail operations by implementing Retail Execution software to tackle in-store challenges and improve “Perfect Store” standards compliance.
  • Learn about the crucial role the Promotion Optimization Institute (POI) played in helping Lactalis Canada select TELUS as their Retail Execution solution vendor.
  • Explore Lactalis Canada’s implementation journey, including strategies for team engagement and the impact of real-time data on decision-making processes at both local and headquarters levels.

View the Recording!

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