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Home » Events » DIGITAL TRANSFORMATION WEBINAR SERIES

DIGITAL TRANSFORMATION WEBINAR SERIES

Date: February 9, 2022
Time: 11:00am - 12:00pm

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Winning at the point of sales through sales force automation: The Barilla case

Hosted by Promotion Optimization Institute, sponsored by KANTAR

Date: Wednesday, February 9, 2022

Time: 11:00 AM EDT/5:00 PM CET

Duration: 1 hour

In an effort to optimize and scale execution in the field while simultaneously strengthening the IT landscape, Barilla has decided to step change digital transformation in their organization through sales force automation.

In this webinar, Barilla will cover the key factors that drove them to embrace SFA digitalization and outline each IT and business outcome a revitalized SFA program will bring.

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