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Winning at the point of sales through sales force automation: The Barilla case
Hosted by Promotion Optimization Institute, sponsored by KANTAR
Date: Wednesday, February 9, 2022
Time: 11:00 AM EDT/5:00 PM CET
Duration: 1 hour
In an effort to optimize and scale execution in the field while simultaneously strengthening the IT landscape, Barilla has decided to step change digital transformation in their organization through sales force automation.
In this webinar, Barilla will cover the key factors that drove them to embrace SFA digitalization and outline each IT and business outcome a revitalized SFA program will bring.