Duration: 1 hour
In today’s competitive and rapidly evolving consumer products (CP) landscape, winning at the shelf is no longer just about having a great product—it’s about how well you plan, execute, and adapt across every part of the organization, and any economic condition.
Join SAP and featured partner, Alloy, for an insightful webinar exploring how CP brands can achieve shelf excellence through holistic, intelligent, and end-to-end customer planning and execution strategies. Discover how leading companies are transforming their field operations and internal alignment to stay ahead of the curve and maximize business impact.
What You’ll Learn:
- Understanding Today’s Consumer: Navigate the shift in consumer expectations and the increasing complexity of modern routes to market.
- Driving In-Store Execution Excellence: Optimize store visit planning and empower field sales teams with the tools, data, and insights they need to boost efficiency, enhance in-store performance, and maximize order value at the shelf.
- Leveraging Business AI for Smarter Decisions: Discover how CP companies can boost efficiency by unifying enterprise and external data—such as sell-out data—to enable more intelligent, data-driven decision making across the organization.
- Driving Organizational Alignment: Explore how integrating trade planning, demand planning, sales planning, and delivery execution helps CP companies win at the shelf.
Whether you’re a sales leader, trade planner, demand forecaster, or retail operations professional, this session will provide actionable takeaways to help your brand stand out where it matters most—the shelf.
Date: Wednesday, October 15, 2025
Time: 11:00 AM EDT/ 8:00 AM PDT/ 5:00 PM CET