In this webinar, Justin Hunter, CEO & Co-Founder of Confido, and Kirk Lin, VP of Finance at Serenity Kids, one of the fastest-growing baby food brands, will share how Serenity Kids leverages AI-enabled Trade Promotion Management (TPM) to simplify workflows, improve accuracy, and gain unprecedented efficiency. Attendees will leave with clear, actionable insights into how AI can be applied to trade promotions and financial operations without adding extra complexity to their teams.
As AI adoption accelerates across the CPG industry, many teams struggle to translate the promise of new technology into real operational gains. Serenity Kids, known for bringing innovation to the baby food aisle, has taken a different approach by partnering with Confido, which embeds AI directly into its platform in a practical, seamless way that creates a true done-for-you experience for brands.
What you’ll learn:
- How Serenity Kids uses Confido’s AI-enabled TPM to reduce manual work and accelerate decision-making
- The advantages of a done-for-you AI approach that embeds automation directly into existing workflows
- Practical lessons for finance leaders to adopt AI-powered tools and gain an edge in retail
Date: Wednesday, September 17, 2025
Time: 11:00 AM EDT/ 8:00 AM PDT/ 5:00 PM CET