Experience the must-attend event where innovation meets real-world strategy for promotion and revenue success.
The POI 2027 Chicago Summit is the premier event hosted by the Promotion Optimization Institute (POI), the leading global community dedicated to advancing Trade Promotion Management, Revenue Growth Management, Advanced Analytics (ML/AI), Retail Execution, Customer Experience and Total Commercial Investment Optimization. This hybrid Summit connects CPG manufacturers, retailers, and solution providers to share proven strategies, real-world insights, and innovative tools that drive growth and efficiency, no matter the economic climate.
At this Summit, you’ll learn from 500+ manufacturer presentations sharing their unique “journey stories” along with powerful keynotes and interactive workshops designed to help you navigate today’s fast-changing marketplace. The agenda strikes a balance between expert education and networking opportunities, featuring solution demos, peer discussions, and social events to foster lasting business relationships.
Summit Details:
Location: Marriott Marquis, Chicago, Illinois
Dates: April 19-21, 2027
6 Key Takeaways You Can’t Miss
1. Drive Growth with Data
Harness the power of RGM, AI/ML, TPM, and Predictive Analytics to unlock measurable results and shield your business through every market cycle.
2. Master Digital & Leadership Skills
Equip yourself and your teams with cutting-edge tools and leadership techniques to confidently navigate disruption and change.
3. Navigate Market Shifts
Stay ahead by understanding rapidly evolving consumer behaviors and demand trends—and adapt your strategies for maximum impact.
4. Excel in Omnichannel
Learn how to craft targeted, seamless offers that engage shoppers anytime, anywhere—boosting both reach and loyalty.
5. Strengthen Collaboration
Discover the benefits of Hybrid Joint Business Planning and shared retail execution to drive stronger partnerships and mutual success.
6. Access Innovation & Network
Dive into live tech demos and connect with industry pioneers, building relationships that propel your company and career forward.