An FMCG Discussion: How to reduce missed sales and maximize the bottom line
Hosted by Promotion Optimization Institute, sponsored by Salesforce
Current market inflation and increasing retailer demands are squeezing margins for many CPG companies.
Now more than ever, it’s critical to have the systems in place to ensure your business is equipped with the right tools to increase the ROI of your trade investments and reduce administrative burdens so your sales teams can spend more time selling.
In this interactive discussion amongst FMCG companies, you will discuss the challenges of maintaining margins and learn how you can leverage Salesforce Consumer Goods Cloud to maximize effectiveness of trade promotions and boost field productivity.