Winning strategy for a successful TPM implementation
Hosted by Promotion Optimization Institute, sponsored by Wipro
As we collectively step out of the aftermath of the pandemic, CPG Companies are still grappling to find a foothold in the ever-growing competitive environment owing to rising inflation and supply chain disruptions.
Challenges in the marketplace give rise to the need to account for every penny spent. With an estimated 15-25% of revenue spent on trade promotions, there is an increasing demand for better return on investments.
Therefore, to maximise ROI companies need to:
- Plan, track and manage promotions
- Predictively develop and allocate annual budgets and strategies
- Execute the strategy with a structured and fully integrated solution
- Measure real time performance and gain insights for improved returns
Wipro’s solution, Promax helps companies manage and optimize end to end trade promotions. For the solution provided to be fruitful, the TPM implementation approach adopted is crucial. Through their integrated implementation approach, experienced resources and customised modules Promax makes the process of implementation seamless.
In this interactive session, we take a deep dive into the need for an ideal TPM solution, how Promax was the preferred choice for their clients. Hear directly from CPG companies, how Promax has helped during their implementation phase, and finally how TPM has proved to be a transformational experience for the CPG companies.