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Home » Events » POI Webinar Series

POI Webinar Series

Access Recording

Date: November 5, 2020
Time: 2:00 pm to 3:00 pm

Reimagining growth using data and advanced analytics

Join us for a vibrant discussion on using technology and advanced analytics to improve promotional outcomes, promote manufacturer/retailer collaboration, and drive sustainable growth.

Juan Pablo De Velasco Garcia, Commercial Capabilities Development Director, Coca Cola Femsa, Brian Elliott, Partner at McKinsey & Company, will discuss how a holistic view into trade promotion and revenue growth management can yield powerful results.

The session will cover the following:

  • The value of dynamic consumer insights to drive higher ROI promotion strategies
  • How to implement a longer-term RGM strategy and plan for higher ROI using the right technology
  • The benefits of better integrated planning and longer term planning/forecasting, including
  • Driving transparency across the organization using RGM dashboards and real-time reports to make on-time promotional pricing decisions
  • Exploring how technology is enhancing manufacturer and retailer collaboration – especially in modern trade
  • Keys to success in change management and the adoption of new ways of working

Access Recording

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