Reimagining growth using data and advanced analytics
Join us for a vibrant discussion on using technology and advanced analytics to improve promotional outcomes, promote manufacturer/retailer collaboration, and drive sustainable growth.
Juan Pablo De Velasco Garcia, Commercial Capabilities Development Director, Coca Cola Femsa, Brian Elliott, Partner at McKinsey & Company, will discuss how a holistic view into trade promotion and revenue growth management can yield powerful results.
The session will cover the following:
- The value of dynamic consumer insights to drive higher ROI promotion strategies
- How to implement a longer-term RGM strategy and plan for higher ROI using the right technology
- The benefits of better integrated planning and longer term planning/forecasting, including
- Driving transparency across the organization using RGM dashboards and real-time reports to make on-time promotional pricing decisions
- Exploring how technology is enhancing manufacturer and retailer collaboration – especially in modern trade
- Keys to success in change management and the adoption of new ways of working