“Moving from Tactical TPM to Strategic Promotion Optimization”
Beyond securing the right leadership, personnel and managing change, learn how the Mizkan team achieves goals, and remains relentless on continuously improving processes, technologies, and outcomes for their trade investment. Join Tim Carrigan, Director Sales Planning & Operations Mizkan America, Inc., as he shares a deep and meaningful dialogue (not scripted slideware) with Pam Brown, Chief Commercial Officer, POI for deep dive into the elements of success across channels:
- What Is “Needed” vs.“Wanted” from strategy through execution and analysis
- Who needs the TPM solution and why (Departments: Finance, Accounting, Operations, Sales)
- How will the data be used and what format is desired
- Reporting requirements (Trade, Performance Type, Deduction Aging & Balances, etc.)
- Systems, Connectivity, File Sharing (TPM with ERP, etc.)….
- Master Data (Customer, Product, Sales Hierarchies – Must be “Clean”)