Driving Sustainable, Profitable Growth in a Changing CPG Landscape
Course Overview:
Today’s Consumer Packaged Goods (CPG) industry faces pressure from every direction—
tightening margins, changing consumer behaviors, retailer power, and inflationary headwinds. For executive teams and boards, the challenge is clear: grow profitably, not just in volume, but in value. This course equips senior leaders with the knowledge and strategic perspective to turn Revenue Growth Management (RGM) into a powerful lever for enterprise growth.
RGM isn’t just about pricing…it’s about how you position your entire portfolio and
organization for profitable growth through smarter decisions around price, promotions,
product mix, and trade investments. It is a major organizational culture change which
requires change management, priority setting, and a strong roadmap. This training helps
you understand the critical role you as a senior leader play in enabling your organization to succeed on your RGM journey with tips for how to accelerate your journey.