Promotion Optimization Institute’s RGM Foundation Certification™: Build an understanding and common language around the RGM Pillars and capabilities needed to succeed on your RGM journey.
Course Overview:
Many CPG companies have invested heavily in RGM tools, data, and technology—yet are still leaving value on the table. The reason isn’t a lack of systems; it’s a gap in skill. Too often, teams don’t share a common language around pricing, promotion, trade and mix, or they lack the practical know-how to turn data into action. As a result, RGM becomes a siloed function rather than a shared capability, and decisions default to old habits instead of insight-driven strategies.
The Promotion Optimization Institute’s RGM Foundation Certification™ closes this gap. It gives cross-functional teams—from Sales to Category to Marketing—the knowledge, tools, and confidence to apply RGM principles in their day-to-day work. Through interactive, real-world training and examples, participants master the core RGM levers, learn to speak the metrics that matter, and leave equipped to collaborate across functions and with retailers. This program isn’t just training…it’s the bridge between RGM potential and RGM performance.
This interactive certification program covers the five RGM pillars through real-world examples, exercises, and retailer-ready conversation tools. Participants will learn to:
- Understand and apply all five RGM levers
- Use price ladders, price curves, elasticity, and PPA to make smarter pricing decisions
- Build promotion plans that maximize ROI, avoid inefficiency, and strengthen retailer partnerships
- Translate data into compelling business cases for internal and retailer audiences
- Understand the importance of a strong, transparent trade strategy
Why Attend?
- Build RGM fluency across your team: Learn the language, metrics, and frameworks that drive profitable growth.
- Turn insight into action: Walk away with ready-to-use tools and exercises you can apply immediately to pricing, promotion, and mix.
- Elevate retailer conversations: Sell strategies, not just products—using data-backed stories that align with both your P&L and theirs.
- Accelerate RGM adoption: Create stronger alignment between Sales, RGM, Marketing, and Category functions.
Who Should Attend:
- CPG Sales Leaders & Account Managers
- Revenue Growth Management Teams
- Customer Strategy & Commercial Planning
- Marketing & Brand Teams
- Category Management
- Anyone making internal or retailer-facing decisions on pricing, promotion, or mix
Course Content Includes:
- Course 1: RGM Pillars & the Magic of Mix™ – Training on the RGM pillars, why CPGs are using RGM, and the interdependency that various levers have on results.
- Course 2: Strategic Pricing: Elasticity, Diagnostics & PPA™ – Using diagnostic tools and pricing fundamentals along with consumer insights to monitor and develop strong pricing strategies and close result gaps.
- Course 3: Trade that Wins: Architecture, AI Enabled Promotions & ROI™ – Build smarter trade investment strategies with promo effectiveness metrics and balanced promotion planning to improve trade effectiveness.
- Real-world case studies and exercises designed for retailer-facing application. Without sell-in and execution, the planning won’t be effective.
Delivery Format:
- Live Virtual Training
- Three sessions of 90–120 minutes each
- Pre- and Post-test to measure knowledge growth
- Interactive polls to surface internal insights and challenges
- Earn Promotion Optimization Institute’s RGM Foundation Certification™ upon completion of all 3 courses and passing final assessment