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Promotion Optimization Institute

Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

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Insights Hub

Immerse yourself in POI’s research, whitepapers, and industry articles powered by deep knowledge and real-world data, delivering insights that transform strategy into growth.

Home » Insights Hub

POI Research

Discover research that empowers you to lead and innovate in the CPG industry. The POI Enterprise Planning and Retail Execution Vendor Panorama offers expert insights to guide vendor decisions and benchmark performance. The State of the Industry Report delivers in-depth analysis of key market trends and opportunities. Gain the knowledge you need to elevate planning and execution for lasting growth.

Explore POI Research

Whitepapers

Our whitepapers deliver sharp analysis and actionable insights on the biggest challenges facing the CPG industry. Get the strategies and knowledge you need to stay ahead and make confident, data-driven moves.

Explore Whitepapers

Explore Whitepapers

Industry Articles

Dive into a collection of articles featuring CPG leaders and technology providers discussing the latest trends, challenges, and innovations transforming the industry. Stay informed and inspired with expert insights and practical ideas that empower you to make smarter decisions and drive your business forward.

Explore Industry Articles

Explore Industry Articles

POI Press Release

Stay informed with official POI press releases announcing new reports and course launches. Get timely updates straight from the source on the latest resources designed to help you succeed in the CPG industry.Explore POI PR

Explore POI PR

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