Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Home » Industry News » POI Pulse, April 11, 2016

POI Pulse, April 11, 2016

POI Pulse April 11, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Visit www.POInstitute.com

Trends & Developments
POI State of TPx and Retail Execution for Global Consumer Goods Report
Source: (Promotion Optimization Institute, 2016)
The survey probed various dimensions within two separate but related capabilities: trade
promotion management, particularly, how manufacturers sell at the headquarters level of
retailers, and, retail execution, which focuses on selling and executing programs at the
individual store level. Thank you to all manufacturers and retailers who contributed to this compendium,
and we will be calling on you survey annually. Get the report here, and learn more
The Turnaround of ConAgra Foods Continues
Source: (Food Business News April 8, 2016)
“These kinds of deals can drive big spikes in low-margin promoted volume. And given our deliberate plan to reduce our reliance on deep discount promotions, and given the promoted volume spikes embedded in our year-ago comps, we expected lower promoted volume.” Learn more
POI European Summit is Strong 

Source: (POI 10-11, May 2016)

View the preliminary agenda for POI Brussels.  Building on the success of the inaugural POI Global Summit in Geneva, CH on 12-13, May 2015 leading global companies like Heineken, dunnhumby, Henkel, Coca-Cola, and Mondelez are advancing their understanding, and associated benefits of Trade Effectiveness, Retail Execution, Mobility, and the components of successful promotion collaboration. register now!

Mondelez, Alibaba, E-Commerce and China
Source: Fortune April 7, 2016)
 
Mondelez has inked a partnership with e-commerce giant Alibaba to more aggressively address the Chinese market, as the snack maker looks to sell more Oreo cookies, Cadbury chocolates and Trident gums in the important emerging market. Learn more
Albertsons Builds on Just for U
Source: (Supermarket News 4/5)
Under the Just for U program, consumers can download a mobile application that includes specially priced items, manufacturer and in-store coupons and personalized deals; when a customer adds specific items to his account, he can enter his phone number at the checkstand and have the savings automatically applied to his purchase. Learn more
Enroll Today and Become Certified as a Collaborative Marketer  w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)

During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and inance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

New for you at the POI Spring Summit in April – In order to create additional interest, engagement, and excitement in various processes, and applications of business analytics,

POI is holding a poster session that includes those CPG and Retailer attendees interested in creating greater visibility around some of their more interesting and innovative projects, or applications. Insights from Mondelēz, Rich Products, Red Bull, and more will be showcased at the networking break sessions.  Learn more  by contacting Mike Kantor at mkantor@p-o-i.org
The DSN 2016 OTC Megatrend Report
Source: (Drug Store News April 2016)
Digital shelf talkers that can actually interact and engage consumers at the point of decision should provide marketers with a new and exciting tool to entice merchandising, and the increasing convenience of automatic replenishment services should give many categories addressing chronic conditions a boost. Learn more
 
View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page.  Save the dates, and advise your cross-functional team members.
POI Webinar – Trade Promotion Analytics:
Know the 50% Promotions That Work 
Hosted by Promotion Optimization Institute,
Just as the old Wannamaker adage goes with “half of my advertising works… companies today know that nearly half of their trade promotions work, but they can now apply data and analytics to know which half. That figure may be higher or lower for CPG companies, yet today, companies can begin to measure it precisely.Presented by Dale Hagemeyer, and Jody Jordan. Learn more, and register today
POI Perspective
 It is our sincerest pleasure to welcome you to the 6th Annual Promotion Optimization Institute (POI) Spring Summit, the resource you’ve come to rely on as the go-to event to find endless opportunities. We’ve crafted this POI Summit to intentionally immerse you, and the best in our field with deep sessions, and networking opportunities. Here at POI you will substantially advance your capabilities in promoting and distributing consumer goods. This summit’s theme recognizes and addresses escalating use and reliance on advanced analytics, digital capabilities, and e-Commerce that is threaded into your strategies to foster better collaboration that promotes mutual growth. At POI we believe it’s our mission to serve our members with the best research (e.g. The State of TPx and Retail Execution for Global Consumer Goods Companies by Dale Hagemeyer), processes, and develop talent that will keep you out ahead of these changes, giving members a competitive advantage in themarketplace.
It remains a great honor and privilege to work with Dr. John L. Stanton at Saint Joseph’s University and the POI Education Advisory Board. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. The POI Education Advisory Board considers education and advocacy the top priorities for our organization, and we have included a session with Certified Collaborative Marketer (CCM)™ Graduates for you to experience our collective achievements.
We continue to lead by example, and express our gratitude to all POI Faculty, Constituents, Sponsors, and Attendees who share their time and talent to speak, engage with questions, or conduct sessions, with excellence and service in mind. It is our sincere desire and expectation that you take away solutions from this summit that will help you better understand, and execute your Collaborative Promotion Optimization journey with your trading partners. You’ll recognize how this is demonstrated by the familiar faces, plus the 29% of you who are new to the POI Summit experience. As you have in the past, please make the time to personally engage with new attendees and sponsors throughout the summit with a goal of creating at least 7-11 new relationships. I appreciate each of you for your support, conscious engagement, and choosing to continuously improve at POI. Let’s enjoy Chicago!
 
If you did not receive your invitation to attend POI Brussels, please reach me at mkantor@p-o-i.org for your invitation.  If you did, please register today.
Have a sensational Week!
Michael Kantor, CEO & Founder
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives.
Sponsors of this week’s issue of POI Pulse –

sap-e1405979914628SpringLogo-HiResoracletpro-slider

Saama Logo Slidernielsen

genpactStrategy& Banner

periscope

To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

POI-Global-Summit-Banner-Ad-2016-650x350

Career Opportunities
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Starbucks
Pricing Manager – CPG
This position contributes to Starbucks success by developing Channel Development’s business strategies involving base and promotional pricing and trade funds management to deliver profitable volume, revenue and share growth for the company. This position is responsible for participating in the development, delivery and execution of headquarters standards, policies and architecture that are aligned to corporate and brand strategies. Learn more

Upcoming Events

POI Spring Summit 2016

Collaborative Marketing Driven by Advanced Analytics Summit April 10-12, 2016. View the preliminary agenda, and register here 

POI Global Summit, 10-11 May, 2016 Brussels, BE  

Collaborate globally, and execute locally.

POI Latin American Summit, July 19-20, 2016 Miami Beach, FL 

Winning with Promotion Optimization in Latin America

POI Institute