Everything you will need to know to advance your company, and career is included with the networking (among 330 of your peers), and the deep education sessions across sales, marketing, and merchandising at POI Summits.
Here is what attendees will experience:
Ecommerce and Omni-channel
Leveraging Insights and Advanced Analytics to Succeed with Amazon and Other eCommerce Retailers|
-Mine and Connect Amazon data to reveal new insights
-Deploy Digital Shelf Insight to Drive Sales Execution
-Evaluate Campaigns to Understand their Effectiveness
-Improve Collaboration with Trading Partners and across the Enterprise by Offering Fact Based Recommendations
Presented by: Andrew Schiller, Johnson & Johnson Director of e-Commerce Category Management and Insights
-Mine and Connect Amazon data to reveal new insights
-Deploy Digital Shelf Insight to Drive Sales Execution
-Evaluate Campaigns to Understand their Effectiveness
-Improve Collaboration with Trading Partners and across the Enterprise by Offering Fact Based Recommendations
Presented by: Andrew Schiller, Johnson & Johnson Director of e-Commerce Category Management and Insights
Personalizing Promotions through Understanding Data, Insights, and Effectively Executing via Omni-channel Retail
Considerations include but are not limited to:
Using data for understanding, personalizing offers, then executing seamlessly at Retail
Understanding (especially with pharmacy) how different generations access promotions and services
Leveraging a world-class loyalty database with trading partners effectively, and drive the right outcomes
A willingness to experiment learn, and optimize for profitable growth
Join this lively panel discussion that sets the pace for Omni-channel collaboration, and the next generation of trade and revenue optimization!
Moderated by: Michael A. Gorshe, Partner CGS & Food Retail, Accenture
Panelists: Tom Burkemper, Senior Director, DMM Beverages, Walgreens
Katie Schiavone, Senior Director, Shopper Marketing, NAN Brands, Gatorade and Propel, PepsiCo
Brett Lee, Digital Experience Group, Hormel
Considerations include but are not limited to:
Using data for understanding, personalizing offers, then executing seamlessly at Retail
Understanding (especially with pharmacy) how different generations access promotions and services
Leveraging a world-class loyalty database with trading partners effectively, and drive the right outcomes
A willingness to experiment learn, and optimize for profitable growth
Join this lively panel discussion that sets the pace for Omni-channel collaboration, and the next generation of trade and revenue optimization!
Moderated by: Michael A. Gorshe, Partner CGS & Food Retail, Accenture
Panelists: Tom Burkemper, Senior Director, DMM Beverages, Walgreens
Katie Schiavone, Senior Director, Shopper Marketing, NAN Brands, Gatorade and Propel, PepsiCo
Brett Lee, Digital Experience Group, Hormel
In-store, Online, Anywhere – The Time is Now for Connected Commerce!
The face of retail is rapidly changing! Learn specifically how e-commerce in general and Amazon in particular is mandating this evolution. From pricing to innovation and category share swings, e-retail is now giving new meaning and a purpose to compete for digital shelf space to small companies with only a handful of SKUs. The metrics of success continue to change: Share, top-line and display activities do not matter in this world – but content, SEO, SEM and ratings make a world of difference. Based on his 22 years in CPG and five spent starting up e-commerce for Frito-Lay and then Johnson & Johnson, Sri will deliver the realities of what really matters for success, and how you can focus on winning with the shopper and consumer.
Presented by: Sri Rajagopalan, VP eCommerce, Johnson & Johnson
The face of retail is rapidly changing! Learn specifically how e-commerce in general and Amazon in particular is mandating this evolution. From pricing to innovation and category share swings, e-retail is now giving new meaning and a purpose to compete for digital shelf space to small companies with only a handful of SKUs. The metrics of success continue to change: Share, top-line and display activities do not matter in this world – but content, SEO, SEM and ratings make a world of difference. Based on his 22 years in CPG and five spent starting up e-commerce for Frito-Lay and then Johnson & Johnson, Sri will deliver the realities of what really matters for success, and how you can focus on winning with the shopper and consumer.
Presented by: Sri Rajagopalan, VP eCommerce, Johnson & Johnson
Revenue Growth Management and Analytics
Balancing Art and Science to Deliver Profitable Revenue Growth
Revenue management is transforming the “art of pricing” by placing the consumer and shopper at the heart of advanced analytics. Dissecting category performance, purchase dynamics, consumption occasions and the shopper’s trip missions enable thought provoking analytics to deliver insights that move beyond item and price management. The journey we are on will shape how retailers and manufactures grow together through the next generation.
Moderated by: Ken Dickman, Partner, EY CP&R Advisory
Panelists: Tim Barnes, Director, Revenue Growth Management, J.M. Smucker Company
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Ray Harrison, Former Vice President, Center Store, Brookshire Grocery Company
Revenue management is transforming the “art of pricing” by placing the consumer and shopper at the heart of advanced analytics. Dissecting category performance, purchase dynamics, consumption occasions and the shopper’s trip missions enable thought provoking analytics to deliver insights that move beyond item and price management. The journey we are on will shape how retailers and manufactures grow together through the next generation.
Moderated by: Ken Dickman, Partner, EY CP&R Advisory
Panelists: Tim Barnes, Director, Revenue Growth Management, J.M. Smucker Company
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Ray Harrison, Former Vice President, Center Store, Brookshire Grocery Company
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Building a Revenue Management Center of Excellence for Business Changing Results
One size does not fit all when it comes to building revenue management capabilities. There are however principles and practices that are fundamental to achieving success regardless of your company’s size. Those attending will learn about the changes necessary to human capital and existing departments, along with, the strategic value of trade investments plus the guidelines and measures that drive business results.
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Presented by: Hans Van Delden, Principal, Trade Promotion Excellence, Strategy&
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Achieving Revenue Management Goals Using Enhanced Analytics
Current market challenges include growing revenue in an environment that’s increasingly fragmented, where insights are the true currency that help retailer partners get closer to their shoppers and consumers. Attendees will learn from this lively panel discussion how advanced analytics are combined with revenue management strategies to bolster top and bottom line results. Moderated by: Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC Panelists: Armin Kakas, Director Revenue Management, Wells Enterprises, Inc. |
Gurkan Munsuz, Sr. Director Trade Strategy and Planning, Kellogg Company
Joseph Marseu, Director of Pricing Analytics, Church & Dwight, Co., Inc.
Joseph Marseu, Director of Pricing Analytics, Church & Dwight, Co., Inc.
P&G’s Marc Pritchard on Digital and ROI Source: (Marketing Week March 27, 2018)
Marc Pritchard said: “The next frontier with the big players is going to be getting a consumer signal that helps us make sure that investment actually results in a sale and that it doesn’t add excess frequency. Learn more
Nestlé Invests Small to Find Next Big Ideas Source: (March 26, 2018)
“Food and beverage companies like Nestlé have to adapt to the new culinary demands of consumers,” Rui Barbas, Nestlé’s chief strategy officer, wrote. “Consumers today have diverse and quickly evolving needs and desires, and we either meet them where they are or watch them walk away.”
View the agenda, and understand why 330+ Attendees will advance at POI – Most Meaningful Agenda for your growth and success – POI Spring Annual Summit April 11-13, Chicago – We want you to join us to learn eComm, RGM, (including Amazon), Retail Execution from Fererro, Pernod Ricard, JM Smucker, J&J, Land O’Lakes, PepsiCo, Mondelez, Barilla, Wells Enterprises, Tyson, Walgreen’s, Colgate-Palmolive, Church & Dwight. View the agenda register now. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309
Who Else Will You See at POI in Chicago April 11-13
Attendees already registered include:
Southern Glazers, Tree Hose Foods, BIC Consumer, Numi Tea, Novartis, Arkray USA, Glanbia, Massimo Zanetti, Sears Holdings, Palermos Pizza, InnovAsian, Land O”Frost, Clorox, Hamilton Beach, Int’l Paper, SCJ, JBSS, Crayola, Markwins Beauty, Reckitt Benkiser, Tyson Foods, Maple Leaf Foods, Proactive, Utz Quality Foods, Kraft-Heinz, P&G, Reynolds, Beam Global Spirits, Nestle Purina, Henkel, Barilla, Land O’Lakes, Sargento, Galderma, Tillamook, Schwan’s, Eagle Family Foods, Morton Salt, ACH Foods, ECOS Brands, Keurig-Dr. Pepper, Parmalat, Diageo, Jack Links, Furlani Foods, Fererro, MTD Products, Nestle, Mondelez, Mrs. T’s, Wells Enterprises, Starbucks, Kimberly-Clark, Mars, Barilla, VitaminShoppe, Organic Valley, Delicato Vinyards, Del Monte, Daisy Brand, CLIF Bar,Clorox, SCA, Pinnacle Foods, Hershey, Coca-Cola, Brookshire Grocery, Ahold, Pacific Foods, Marzetti, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Whirlpool, Dole Foods, Unilever, Tree Top Foods, Welch’s, Snyder’s-Lance, Farmer John, General Mills, Pernnod-Ricard, Sargento, PepsiCo, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy, Bellisio Foods, Bimbo Bakeries, Sysco, Nestle, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org
Walmart Opens High-tech “small” store in China Source: (Fast Company April 2, 2018)
The store is part of a “smart retail” trend in China, which sees retailers and tech giants teaming up to merge shopper’s offline and online experiences. The small Walmart store will enable customers to buy over 8,000 items Walmart sells on Chinese online marketplace giant JD.com. Learn more
The store is part of a “smart retail” trend in China, which sees retailers and tech giants teaming up to merge shopper’s offline and online experiences. The small Walmart store will enable customers to buy over 8,000 items Walmart sells on Chinese online marketplace giant JD.com. Learn more
250+ Will Achieve Growth at POI European Summit
Delegates already registered include:
Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
Amazon Prime Now Gives Whole Foods a Price Edge
Source (Supermarket News March 28, 2018)
“Amazon is trying to shed the ‘Whole Paycheck’ stigma at Whole Foods, and they clearly identified some key categories where they didn’t think they were competitive and dropped some prices,” said Darren Seifer, a food and beverage analyst with market research firm NPD Group, in an interview with the American-Statesman. Learn More
POI Webinar – On Demand – Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights
Source: POI Webinar Series – Trade Effectiveness, March 20, 2018
Source: POI Webinar Series – Trade Effectiveness, March 20, 2018
Mark Horner, Director Sales & Strategy, Eagle Family Foods, will present the challenges that a successful, rapidly growing, and evolving Private Equity-backed CPG company faced managing its trade investments.
Mark will discuss how they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend.
Weis Markets Ups Digital Game Source: (Winsight March 28, 2018)
“This online community provides us an opportunity to share additional information, and it encourages customers to engage directly with the dietitian team to ask questions, share tips and tricks, and communicate lifestyle change successes that can serve as inspiration for us all,” said Beth Stark, Weis Markets’ lifestyle initiatives manager. Learn More
Campbell Soup, Nestle Placing Bets on Personalized Nutrition Source: (Food Biz News March 29, 2018)
“For us, it’s really about not only empowering people with knowledge but having an easy button for folks to hit to put it into practice in their lives,” said Neil Grimmer, founder and chief executive officer of Habit. How do we tap into individuals’ heads and hearts about why they make food choices?” Learn More
2 slots remain for manufacturer’s and retailers at the POI Spring Summit Pre-conference workshop on Understanding and Building Capabilities to Succeed at the Intersection of Trade and
Consumer Marketing
Moderated by: POI and Strategy&
Consumer Marketing
Moderated by: POI and Strategy&
April 11th 3-5PM Central Time
Workshop agenda will include:
Revenue management principles and processes across Sales and Marketing
Utilizing integrated planning and budgeting practices that enhance go-to-market strategies
Cross-functional platforms to drive improved insights that optimize the combined investments and results
Impact of eCommerce on existing trade and revenue management processes. Email Joanie Hampton at POI to reserve your place at Jhampto@p-o-i.org
Workshop agenda will include:
Revenue management principles and processes across Sales and Marketing
Utilizing integrated planning and budgeting practices that enhance go-to-market strategies
Cross-functional platforms to drive improved insights that optimize the combined investments and results
Impact of eCommerce on existing trade and revenue management processes. Email Joanie Hampton at POI to reserve your place at Jhampto@p-o-i.org
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